Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices. Publishers should welcome the tweaks. Some have complained that Facebook's original policies made it difficult to get as much revenue as they could from simply publishing articles on their proprietary websites. According to Facebook, publishers earn 100 percent of revenue from ads they sell or a smaller percentage if they choose to tap into the Facebook Audience Network platform. In addition to more ad-focused updates, Facebook will now let publishers manually control the links to editorial content on their own websites which will open on the mobile Web rather than in Facebook's iPhone or Android apps. While all iPhone users have been able to access Instant Articles since October, the feature is still being rolled out to Android users. The changes come as Facebook, which began testing Instant Articles in May, works to better accommodate the more than 100 publishers running stories on a daily basis. The feature seems to... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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Publishers have an engagement problem. Here's how some of them are making the best out of the situation and maximizing the drive-by session. The post How publishers make the most of casual encounters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-14 00:00:00 UTC ]
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Digital publishers are moving the battle for audience attention from their eyeballs to their eardrums. The post Publishers give Web articles audio options appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-14 00:00:00 UTC ]
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Facebook’s most recently published study is not unique. This is a call to action. We should work together to demand that companies promise not to make us involuntary accomplices in corporate activities that compromise other people’s autonomy and trust. Continue reading at Wired
[ Wired | 2014-07-01 00:00:00 UTC ]
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The Rainforest Action Network has given 10 leading children’s book publishers generally high marks for the actions they have taken to protect the Indonesian rainforest and other endangered forests. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company
[ Fast Company | 2014-06-06 00:00:00 UTC ]
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The latest news on religion publishing for spring 2014. New books and apps, author interviews and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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For Cenveo Publisher Services, 2014 is the year digital strategies must deliver in terms of profits for its publisher clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World
[ PC World | 2014-02-18 00:00:00 UTC ]
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Publishers that rely on Facebook to drive large portions of their traffic are at constant risk of having the rug pulled out from under their feet. A recent algorithm tweak may have done just that. The post Facebook Withdrawal: Viral Publishers See Traffic Plunge appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-14 00:00:00 UTC ]
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Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps. But despite its increasing market dominance (on mobile anyway) the Google propo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget
[ Engadget | 2014-02-04 00:00:00 UTC ]
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As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
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The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD
[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday
[ Digiday | 2013-12-03 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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