Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips posted by publishers on its platform. According to Recode, video publishers will get 55 percent of the sales in a financial arrangement that mirrors how YouTube works with them. Billions of clips are viewed daily on Facebook, so the revenue-generating prospects appear to be tremendous for the publicly traded company. Publishers should also be intrigued by the potential for a new earnings stream. It will be interesting to watch whether the mid-roll ads—after viewers are engaged with the clip for 20 seconds—prove to be effective. "By only allowing ads 20 seconds into a video, Facebook is taking an interesting approach by sending a clear message to publishers—create engaging content, or else your ads won't be seen," commented Joe Hyland, CMO of webinar platform ON24. "Facebook realizes that with video, engagement is more valuable than just clicks. I think it's a shrewd move by Facebook to ensure only the most engaging content makes its way onto the platform." So, it appears that there will be more ads soon on Facebook newsfeeds, which could irk the platform's 1.8 billion users. Until now, video ads were limited to sponsored posts that brands purchased directly from... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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The "spectacular" publishing success of the Fifty Shades trilogy has driven record half... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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The US book business is starting to reap the benefit of strong sales of the Fifty Shades of Grey... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
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HarperCollins UK has described its annual performance as "strong", despite the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
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The Authors Guild is seeking more than $2 billion in damages from Google Books – which may make this one of the most expensive copyright damages cases in litigation history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-08 00:00:00 UTC ]
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European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget
[ Engadget | 2012-07-23 00:00:00 UTC ]
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June saw UK retail sales rising 1.4% year-on-year on a like-for-like basis, with sales up 3.5% on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World
[ BBC World | 2012-07-06 00:00:00 UTC ]
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Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Further evidence of the rise of digital and the decline of print comes from the US where,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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