Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips posted by publishers on its platform. According to Recode, video publishers will get 55 percent of the sales in a financial arrangement that mirrors how YouTube works with them. Billions of clips are viewed daily on Facebook, so the revenue-generating prospects appear to be tremendous for the publicly traded company. Publishers should also be intrigued by the potential for a new earnings stream. It will be interesting to watch whether the mid-roll ads—after viewers are engaged with the clip for 20 seconds—prove to be effective. "By only allowing ads 20 seconds into a video, Facebook is taking an interesting approach by sending a clear message to publishers—create engaging content, or else your ads won't be seen," commented Joe Hyland, CMO of webinar platform ON24. "Facebook realizes that with video, engagement is more valuable than just clicks. I think it's a shrewd move by Facebook to ensure only the most engaging content makes its way onto the platform." So, it appears that there will be more ads soon on Facebook newsfeeds, which could irk the platform's 1.8 billion users. Until now, video ads were limited to sponsored posts that brands purchased directly from... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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The Toronto Star is testing the ebook market with a dedicated subscription model. Launched in November 2012, Star Dispatches is the brainchild of the Toronto Star's marketing department. The Star already has more than 20 titles of long-form jour ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week
[ Media Week | 2013-04-09 00:00:00 UTC ]
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Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at AdWeek
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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Half of the novels shortlisted for this year's International IMPAC Dublin Literary Award,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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Between 2003 and 2012, media giant Gannett Co. shed more than 20,000 employees, some of them journalists at its television stations, local newspapers and flagship daily USA Today. Nonetheless, on a recent Saturday, the publisher sent recruiters to the Columbia University Graduate School of... Continue reading at Crains New York
[ Crains New York | 2013-04-06 00:00:00 UTC ]
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A group of libraries in Wales is set to receive a boost of £1m to help modernise their... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Quarto has revealed plans to cut debt by divesting of businesses "detracting from... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company
[ Fast Company | 2013-02-28 00:00:00 UTC ]
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Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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E-book adoption by women increased dramatically around the time of the publication of E L James... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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At the Tools of Change conference in New York City earlier this month, American Booksellers Association CEO Oren Teicher spoke about an “indie renaissance” marked by strong sales and an increase in membership. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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