Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will include the same kind of targeting data it does through apps. "When I think about what we've been learning in the time spent with advertisers and publishers, it's that the importance of reaching people and not cookies is really starting to become something that people are seeing true value around," said Brian Boland, Facebook's vp of ad tech. "So, the success that we've seen on mobile is beginning to solve the problems of how you can make sure that the right person receives the right message." Ad inventory will include banner and native ads on publishers' websites. According to Facebook, native formats now make up more than 80 percent of impressions through the Audience Network and perform as much as seven times better than standard banner formats. Boland said Facebook has seen a fivefold increase in the number of publishers offering native ads year over year. Facebook's Audience Network is massive. Earlier this month, the company revealed it had a $1 billion annual run rate during the fourth quarter for advertising spending, with the majority of that money going to publishers. According to its third-quarter earnings report, Facebook's mobile ad revenue totaled $3.4 billion. (Its... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-27 00:00:00 UTC ]
News tagged with: #elite daily #news sites #makes sense #web properties

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Facebook, Google and Yahoo now say when the US government requests user content (update: Microsoft too)

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[ Engadget | 2014-02-04 00:00:00 UTC ]
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Yahoo Now Powers Mocean Mobile Market

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[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Facebook’s Looming Role as Media Kingpin

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[ Digiday | 2014-02-04 00:00:00 UTC ]
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S&S Unveils Web Site for Biz Book Coverage

250 Words is a "publisher-agnostic" site featuring essays, reviews, and interviews. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Web advertising: still a small net in a very large pond

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[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Why Publishers Need to Embrace Automated Ad Selling

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[ Digiday | 2014-01-30 00:00:00 UTC ]
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Fox to Secure Controlling Stake in YES Network

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[ AdWeek | 2014-01-25 00:00:00 UTC ]
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How we made the Uneditions web app

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[ The Guardian | 2014-01-24 00:00:00 UTC ]
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If Facebook is like a disease, I don't mind getting infected

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[ Betanews | 2014-01-24 00:00:00 UTC ]
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3M Cloud Library Expands to Canada

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[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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[ Digiday | 2014-01-22 00:00:00 UTC ]
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[ The Bookseller | 2014-01-16 00:00:00 UTC ]
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Simon & Schuster Expands Library E-Book Program

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[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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[ Digiday | 2014-01-15 00:00:00 UTC ]
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[ Digiday | 2014-01-14 00:00:00 UTC ]
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[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Facebook Is Testing A News Feed That Looks More Like A Newspaper

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[ Fast Company | 2014-01-10 00:00:00 UTC ]
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