Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
News tagged with:
#marketing partners
The U.S. government and publishing titan Penguin Random House are set to exchange opening salvos in a federal antitrust trial Continue reading at ABC News
[ ABC News | 2022-08-01 13:37:10 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#publishing giants
The government’s bid to block Penguin Random House’s acquisition of rival Big Five publisher Simon & Schuster gets underway today, with opening arguments before judge Florence Pan in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#opening arguments
#rival big
#doj trial
Sales in Amazon's online business fell 4% in the second quarter ended June 30, 2022, to $50.8 billion. Analysts attributed the decline to more people shopping in physical stores as well as an overall slowdown in consumer spending. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer spending
#physical stores
National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#linear tv
#top line
Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#editorial team
Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#digital platforms
#single metric
#enable publishers
#cross-platform tool
#measurement company
#early version
Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
The Frankfurt Publishers Training Program from the Taipei International Book Exhibition is offered in both in-person and digital formats. The post Taipei’s Frankfurt Publishers Training Program Online and Live June 6 and 7 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-02 17:36:48 UTC ]
More news stories like this | All news stories tagged with:
#digital formats
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#measurement solutions
#prime time
#samba tv
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#macroeconomic news
#nielsen alternatives
#datacenter weekly
ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
From live virtual reading groups to apps for organizing in-person meet-ups, we have tips to help you gather with your fellow bibliophiles. Continue reading at Wired
[ Wired | 2022-04-28 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online book
Why do authors always ask for readers to leave reviews? Do reviews really help sell their books? Bottom line: yes. Continue reading at Book Riot
[ Book Riot | 2022-03-30 10:35:00 UTC ]
More news stories like this | All news stories tagged with:
#book review
#bottom line
Opening these libraries up promises to re-balance the continent’s place in world history when it comes to its intellectual life. Continue reading at The Conversation
[ The Conversation | 2022-03-29 16:12:23 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#world history
#west africa
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#national tv
#big data
#measurement company
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#tv measurement
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#big game
Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
Amazon’s online sales fell 1% in the fourth quarter ended December 31, 2021, compared to record highs in the fourth quarter of 2020. Operating income for the entire company dropped 50% in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#operating income
#record highs
#fourth quarter