Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
News tagged with:
#marketing partners
Revenue rose at Amazon in 2022 over 2021, but profits declined, with sales in the company's online business falling for the fourth time in five quarters. The company plans to cut 18,000 jobs worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fourth time
#company plans
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | All news stories tagged with:
#publishers make
#small businesses
#header bidding
#ad business
#higher quality
Emma Straub—novelist, bookstore-owner, children’s book author, and all-round nice person—was uninvited from reading at Texas elementary schools because of her use of “foul language” on social media. In an email to parents, administrators from the Katy Independent School District (in the Houston... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-19 15:33:15 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#emma straub
#book author
Two years after her apparent suicide, the novelist has announced she is still very much alive. Is this what it takes to sell books nowadays?‘All publicity is good publicity,” Susan Meachen thought to herself as she prepared to stage her suicide. In September 2020, Meachen, the self-published... Continue reading at The Guardian
[ The Guardian | 2023-01-11 07:00:12 UTC ]
More news stories like this | All news stories tagged with:
#self-published author
#book world
#letters section
#issues raised
#writing community
#romance writer
#final book
#arwa mahdawi
At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing community
#international networking
#stay connected
#world launched
#publishing professionals
At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing community
#international networking
#stay connected
#world launched
#publishing professionals
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#upcoming launch
Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gofundme campaign
#bookends beginnings
The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World
[ PC World | 2022-11-30 11:45:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#streaming video
Faced with a a huge increase in rent from a new landlord, Bookends & Beginnings in Evanston, Ill. is moving to a slightly larger space on a main street two blocks away from its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#current location
#main street
#bookends beginnings
#huge increase
#rent hike
And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#graphic novel
#coming back
#damian bradfield
#algorithmic reality
#questions asked
BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
More news stories like this | All news stories tagged with:
#online book
Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#wider audience
#south korea
#12pm eastern
#lower price
#release date
#november 3rd
#premium plan
Three graduates of the Denver Publishing Institute described their journey in landing jobs in book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
Increases in adult fiction and young adult were not enough to offset declines in the adult nonfiction and juvenile categories, resulting in a 2.4% decline in unit sales of print books for the week ended Sept. 3, 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print books
#4% decline
#juvenile categories
#adult nonfiction
#offset declines
#young adult
#adult fiction
#4% dip
A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#anthology
Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH--aligned with topics related to... Continue reading at AdWeek
[ AdWeek | 2022-08-31 12:13:11 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#book club
#nonfiction book
The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
More news stories like this | All news stories tagged with:
#oxford university press
#streamlined access
#online portal
#online platform
The justice department is seeking to block the $2.2bn merger between Penguin Random House and Simon & SchusterThe government and publishing titan Penguin Random House exchanged opening salvos in a federal antitrust trial Monday as the US seeks to block the biggest US book publisher from... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:24:36 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#book publisher
#biden administration
#justice department
#publishing giants