Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
News tagged with:
#marketing partners
With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#future growth
#magazine publishers
#issue media
#digital newsstand
#conde nast
A New York court recently sided with the Wall Street Journal’s decision to change its terms of service for subscribers, a surprising decision indicating that digital publishers may have more legal leeway than previously imagined. WSJ decide ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#previously imagined
#digital publishers
Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital business
Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
More news stories like this |
The parties in Germany's ruling coalition have proposed a new protective copyright law for news publishers to ensure they are compensated by "commercial traders" that use pieces of their copyrighted content online, according to an automat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content online
#news publishers
#search engines
Faber is to add to its series of Faber Academy creative writing courses with a new online course... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this |
No one is coming back to check a publisher’s Web site,” said Rachel Fershleiser, who works in literary strategic outreach at Tumblr, calling to mind a dull Web site that offers a catalogue and not much else. Incentive to come back, Fershleiser said, is the key to building a presence online,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#web site
#rachel fershleiser
#coming back
Devin C. Johnson, 38, joined Studio One Networks as chief operating officer. In this role, he will be responsible for strategic and operational leadership for the network's partnerships with online publishers and brand marketers. He will oversee the management of the company's finances,... Continue reading at Crains New York
[ Crains New York | 2012-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#spare time
#general manager
#brand marketers
#online publishers
#duke university
The Web magazine will publish an expanded look at books on the first Saturday of each month, as stand-alone book review sections in newspapers have dwindled. Continue reading at The New York Times
[ The New York Times | 2012-03-02 00:00:00 UTC ]
More news stories like this |
By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing executive
#finding ways
#daily basis
While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sit back
#web traffic
#associate director
Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#today announced
#advertising solutions
#company dedicated
#newspaper publishers
In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#british newspaper
#walled garden
RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#industry mdash
#newspaper publishers
The tagline “It’s not TV. It’s HBO” is something many will remember from the late 1990s, back when the cable network was in the vanguard for airing critically acclaimed series like The Sopranos and Sex and the City. Today there’s hardly a cable network in the game that isn’t trying to capture... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cable network
#late 1990s
#cable networks
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gfk mri
#digital marketing
Hodder has launched its first online science-fiction, fantasy and horror community, Hodderscape,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this |
The Decitre chain of bookstores has created an online community to help consumers find books to... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online community
Faber and Faber has set up a social media hub, The Spark, for teenagers to get involved in Faber... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ya readers
Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#invited readers