Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand interests—and of course make messages more relevant. Left unsaid, however, is that the latest step advances the broader goal of online ad dominance, which could lead to a Facebook business that rivals Google. “They could start advertising off Facebook with an ad network that has better targeting,” one ad tech executive said. Facebook will start using Web behavior—say, a user researching smartphones—and incorporate that data into the equation that determines what ad shows in the News Feed. The next logical step is to use that behavior to serve ads to any publisher's site outside the social network, marketing experts said. Facebook already has expanded the reach of its ad business with its mobile audience network, which lets select app publishers sell space to Facebook advertisers. A more robust Facebook ad network on mobile and desktop to challenge Google’s AdWords has long been anticipated, however. “They still have a ways to go, but if they want to target ads beyond Facebook properties, they need Web behavior like Google,” a digital agency insider said. Advertisers still see search as the closest point between a consumer and a checkout line. However, the new Web tracking gives Facebook... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Barnes & Noble names their best nonfiction books of 2024, Taylor Swift's upcoming Eras Tour book, and more nonfiction news this week. Continue reading at Book Riot
[ Book Riot | 2024-11-01 11:00:00 UTC ]
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Star-Ledger’s owner said decision was due to rising costs, decreasing circulation and reduced demand for print copiesThe owner of New Jersey’s largest newspaper says it will stop publishing a daily print version of the paper early next year, but its online version will continue.The Newark... Continue reading at The Guardian
[ The Guardian | 2024-10-31 01:54:30 UTC ]
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Absolution, the latest book in Jeff VanderMeer's Southern Reach series, begins with a mysterious alligator experiment that seems to have gone wrong. Read the first two chapters here. Continue reading at Wired
[ Wired | 2024-10-22 15:30:12 UTC ]
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'Newsweek' has included Seattle-based ThriftBooks and Nashville-based Lifeway in its annual list of the "500 Best Online Shops" for the sixth consecutive year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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This year's pre-show Bologna Children's Book Fair is to open at the Cartoon Forum in Toulouse and to stop in Shanghai and Guadalajara. The post Bologna’s 2025 Pre-Fair Exhibition Tour Begins in Toulouse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-12 23:01:33 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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An appeals court has upheld an earlier finding that the online Internet Archive violated copyright law by scanning and sharing digital books without the publishers’ permission Continue reading at ABC News
[ ABC News | 2024-09-04 21:58:00 UTC ]
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Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York
[ Crains New York | 2024-09-03 10:03:04 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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U.K. online book retailer Books2Door reported that sales of £2.7 million in the first six months of 2024, a 38% increase compared to the same period in 2023. The company credits TikTok for giving it a significant boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-29 04:00:00 UTC ]
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Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC
[ CBC | 2024-07-26 08:00:00 UTC ]
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As a comic book series to honor the Turtles’ 40th anniversary debuts, here’s a look back at their milestones. Continue reading at The New York Times
[ The New York Times | 2024-07-22 09:01:21 UTC ]
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This week's new YA paperback releases and YA news, including a Tony-award winning musical adaptation of a teen classic. Continue reading at Book Riot
[ Book Riot | 2024-06-20 15:30:00 UTC ]
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The Womb House Books bricks-and-mortar store, which opened on June 15, features the carefully curated, women-focused vintage titles that are the Etsy shop's bread and butter, with the addition of frontlist books. Owner Jessica Ferris is doing it all on her own—and loving every minute. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Announcing Publication of the RESISTIR Latin America Online Poetry Anthology, by The Editors of WLT News and Events [email protected] Tue, 06/18/2024 - 14:20 On November 18, 2023, World Literature Today and Latin American Literature Today... Continue reading at World Literature Today
[ World Literature Today | 2024-06-18 19:20:43 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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