Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it to sell highly targeted ads. “Facebook is looking to come up with ad technology that allows premium publishers to monetize inventory themselves using data and targeting, and it will provide learnings and back-end success metrics,” a customer said. The post Facebook hones a new pitch to jettisoned LiveRail customers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-21 00:00:00 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 22:39:15 UTC ]
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Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Avon Books has acquired world all language rights (including dramatic) to The Family Tree and one other thriller by authors Steph Mullin and Nicole Mabry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 18:36:13 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company
[ Fast Company | 2020-10-15 14:16:35 UTC ]
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The Borough Press editor and Rising Star 2020 Ore Agbaje-Williams – who spearheaded her company's BAME open submissions period with The Good Literary Agency – shares her top tips for pitching and launching a new work project. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 02:15:30 UTC ]
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Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 21:25:31 UTC ]
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Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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As calls continue for embattled Borderlands Books owner Alan Beatts to divest from the store after allegations of violent assault and attempted rape surfaced two weeks ago, authors are canceling scheduled virtual events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-14 04:00:00 UTC ]
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The owners of Greenlight Bookstore, which has two Brooklyn locations, came forward this week to take responsibility for “negative experiences of Black customers and employees in our stores” with a commitment to improving. In an open letter published Wednesday, co-owners Rebecca Fitting and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-10 16:24:01 UTC ]
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Booksellers are increasingly willing to speak publicly about challenging and offensive customers, breaking with a wall of silence about those interactions that has largely held up even in an age of social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-01 04:00:00 UTC ]
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Australian Associated Press customers will be prevented from signing a deal with News Corp Australia’s newswire for six months under Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-30 19:00:13 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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"Eager" customers have "welcomed" the opening of bookstores in Ireland this week, The Bookseller has heard. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 05:57:23 UTC ]
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Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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By the end of the week, Barnes & Noble will have 51 bookstores open for in-store shopping. In addition, 500 stores are now offering curbside pickup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
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As states establish reopening timelines and Covid-19 infection rates continue to rise in various parts of the country, bookstores are not reopening in any conventional sense—nor do many owners intend to. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
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