Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it to sell highly targeted ads. “Facebook is looking to come up with ad technology that allows premium publishers to monetize inventory themselves using data and targeting, and it will provide learnings and back-end success metrics,” a customer said. The post Facebook hones a new pitch to jettisoned LiveRail customers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-21 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
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Customer sentiment towards the high street helped independent bookshops in the final weeks of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World
[ PC World | 2011-11-14 00:00:00 UTC ]
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The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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In the Internet age, theres been no shortage of talk about the future of libraries, and much speculation about where libraries fit in the increasingly digital-rich media market for American consumers. Now, there is data. This month Library Journal released the first issue of a quarterly... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD
[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 08:38 The Big Green Bookshop is appealing to 1,000 of its loyal customers to help secure its future by buying one book each. Owners Simon Key and Tim West of the indie in Wood Green, North London, have also set up an online donation... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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