In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a news feed leads to a page that pulls all of the publisher's videos together in a stream, as well as other related clips. To help publishers make money off those clips, an ad appears between every few videos, similar to a commercial. Similar to YouTube's business model, creators receive 55 percent of money sold from the ads while Facebook gets 45 percent. All video ads are sold by Facebook. The program is geared specifically for iPhone viewers, since a majority of Facebook's traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section. During a small test on Thursday and Friday, ads for Under Armour, Procter & Gamble, Taco Bell, Jet Blue, Target and KFC were playing alongside publishers' clips. Back in July, Patrick Starzan, vp of marketing and distribution for Funny or Die, talked to Adweek about the program and how the ad portion will help it monetize the three to six videos the comic site posts to Facebook each day. "We want to showcase our content and get as... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Watch this week's featured trailer: DUNE: THE OFFICIAL MOVIE GRAPHIC NOVEL by Lilah Sturges! Continue reading at Book Riot
[ Book Riot | 2022-12-01 11:31:00 UTC ]
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The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Exclusive: Britain’s Got Talent judge made sexually explicit comments about participant, leak showsThe Britain’s Got Talent judge David Walliams made derogatory and sexually explicit remarks about contestants during the recording of an episode of the ITV show, according to a leaked transcript... Continue reading at The Guardian
[ The Guardian | 2022-11-10 10:00:02 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Literature Lovers Night Out, a speakers program launched in the Twin Cities in 2015, will return after a three-year interval to the Minneapolis suburbs by partnering on events with Cream & Amber in Hopkins, Minn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 04:00:00 UTC ]
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We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
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Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget
[ Engadget | 2022-10-30 14:30:31 UTC ]
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Comic book writer Alan Moore has been saying for years that fans need to critique their dark heroes. He has a point—but only kinda. Continue reading at Wired
[ Wired | 2022-10-29 11:00:00 UTC ]
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The project, which examines the history and effects of slavery, has faced bans and attempted bans since its publication in 2019. Continue reading at The Huffington Post
[ The Huffington Post | 2022-10-28 07:39:53 UTC ]
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Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget
[ Engadget | 2022-10-19 21:10:50 UTC ]
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In his memoir 'Beyond the Wand,' Tom Felton shares behind-the-scenes tales from the 'Harry Potter' franchise and chronicles his struggle with alcohol. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-18 20:19:47 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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The Sheikh Zayed Book Award at Frankfurter Buchmesse adds a networking reception for publishers, translators, and partners. The post Sheikh Zayed Book Award Expands Its Frankfurt Cultural Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-13 00:13:07 UTC ]
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Exclusive: Associated Newspapers faces first legal case over alleged voicemail interceptionThe Daily Mail’s parent company is facing its first legal claim for phone hacking, after the former Liberal Democrat MP Sir Simon Hughes filed a case against the newspaper publisher.Hughes is alleging that... Continue reading at The Guardian
[ The Guardian | 2022-10-10 17:00:40 UTC ]
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The Right to Read Act was introduced in Congress October 6. Here's what it is and how it could impact libraries and book bans nationwide. Continue reading at Book Riot
[ Book Riot | 2022-10-10 14:39:31 UTC ]
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