Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a new ad unit for marketers to drive traffic to their mobile sites.A Facebook spokesman declined to say how many publishers are in the network or what the revenue split is with participating publishers but said the company has paid out millions of dollars to however many apps are participating. The first crop of publishers to sell ads through Facebook's mobile ad network include Shazam, Zynga, IGN, Le Monde, Merriam-Webster, MyFitnessPal, Glu Mobile, Wooga, Deezer and Vinted. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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Author Ken Follett's latest book is being offered for 20p on Amazon's Kindle store after... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Publit, a Swedish-based ebook service, is to launch an English-language version of its website... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Hints at a Kindle launch for Japan in October have been upstaged by Google’s sudden... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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Four independent presses have made the shortlist for the Polari First Book Prize, with the winner... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Kobo’s UK manager Phil Wood described booksellers at yesterday's BA conference as... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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A new printed book celebrates all of the quirky flaws of the world’s most famous ebook. Continue reading at Fast Company
[ Fast Company | 2012-09-12 00:00:00 UTC ]
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Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
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Blackwell’s bookshops has launched an M-Commerce site, giving its student market the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this morning and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad’s competitors have failed: “They’re gadgets,” he... Continue reading at Slate
[ Slate | 2012-09-07 00:00:00 UTC ]
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World
[ PC World | 2012-09-05 00:00:00 UTC ]
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The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World
[ PC World | 2012-08-29 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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The New York Times Co. named former BBC director general Mark Thompson as its new CEO earlier this week, and now comes word that he will receive a pay package totaling as much as $10.5 million, including an annual salary of $1 million, according to Bloomberg News. Mr. Thompson, who was... Continue reading at Crains New York
[ Crains New York | 2012-08-18 00:00:00 UTC ]
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Volunteers will take over the running of ten libraries in Surrey after the county council was... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek
[ AdWeek | 2012-08-16 00:00:00 UTC ]
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