Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through its political-ad transparency process, the company said in a blog post Thursday.Under Facebook's current rules, any ads promoting political contenteven news articles on politics and electionsare placed in a public archive for up to seven years. The archive includes information on who is paying for a political ad and the demographics of the ad's viewers. The measures were initiated to prevent foreign interference in elections. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask. In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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?As soon as Jeff Bezos heard about Facebook Instant Articles, he wanted to participate. “We saw [Bezos] in Sun Valley,” Dan Rose, the VP of partnerships at Facebook, said in a recent panel at the Paley Int ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-30 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-17 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday
[ Digiday | 2015-11-12 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Hot religion reading from across the web: seven books selected in honor of Jewish Book Month; 'The Office' star Rainn Wilson's new memoir on faith; a Christian man who claims he was fired for publishing a book about his beliefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
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While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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AIM Media Indiana, LLC announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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U.S. librarians head to this year’s Guadalajara International Book Fair, PRH Grupo Editorial starts a new Spanish-language imprint, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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Actress Leah Remini's take on why she left Scientology, and Sister Joan Chittister's discussion of her life's work of speaking up for women are among the religion news items being talked about today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council includingTelegraph chief Murdoch MacLennan. Google ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Internet giant says funding will have ‘no strings attached’, with larger grants needing approval from a council including the Telegraph’s Murdoch MacLennanGoogle has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants... Continue reading at The Guardian
[ The Guardian | 2015-10-22 00:00:00 UTC ]
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With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company
[ Fast Company | 2015-10-22 00:00:00 UTC ]
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