Facebook app poses a dilemma for publishers

The social network seems to have decided to host content itself rather than send users to other websites Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2014-11-10 00:00:00 UTC ]
News tagged with: #host content

Other Publishing stories related to: 'Facebook app poses a dilemma for publishers'


Facebook launches Notify, its news-centric notifications app

Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday

[ Digiday | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple ways #ios users


Facebook's Traffic to Top Publishers Fell 32 Percent Since January

While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply.   Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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With shopping data, Skimlinks gives publishers a new way to take on Facebook

When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday

[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #playing field #publisher clients


Publishers Eye Facebook as YouTube Rival

Facebook is moving into YouTube’s turf, and that could be good for video publishers.     Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube rival #video section #mobile app


Twitter And Facebook Are Turning Publishers Into Ghost Writers

Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #ad buys #audience network #ad units #app developers


To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step #traditional publishers #taking steps #media companies #ad targeting


Tokyopop Returns with New Manga, Self-Publishing App

Once the publishing leader of the U.S. “manga revolution,” Tokyopop has been making plans for a return to publishing since it shut down U.S. operations in 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making plans


How 4 publishers are approaching the Apple News app

Some publishers took a cautious approach to posting straight to Facebook, but many are going all in with Apple News, with plans to post their full online content offering to the app when it launches Sept. 16. The approach reflects a growing acceptance by publishers that they need to go where the... Continue reading at Digiday

[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cautious approach #apple news


Apple Has Snagged More Than 50 Publishers For Its News App

Apple has recruited publishers like Conde Nast and Vox Media in its quest to create the news reader to beat all news readers.Apple has signed up several new media brands to its upcoming Apple News app, which is intended as a competitor to Flipboard and other news aggregators. As Apple gears up... Continue reading at Fast Company

[ Fast Company | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app #conde nast #vox media #news reader #news readers #media brands #news aggregators


Facebook reportedly testing Twitter-like breaking news app

App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian

[ The Guardian | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #mobile phones #business initiative


Facebook offers up its autoplay video ads to other apps

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget

[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook offers


How Unilad became a viral Facebook publisher for British bros through video

With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday

[ Digiday | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video appeared #lad bible #branded content #warner bros


How Al Jazeera’s AJ+ Became One of the Biggest Video Publishers on Facebook

Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #al jazeera #media brand #news junkies


Facebook Publishes Its Managing Bias Course For All

The social network is positioning itself as a leader in diversity efforts, even though it still has a lot to learn. The post Facebook Publishes Its Managing Bias Course For All appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook publishes


Facebook Introduces New Tools for Video Publishers

We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook introduces #video publishers


Food publishers are early winners of Facebook video

Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday

[ Digiday | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video


Facebook Instant Articles Just Don’t Add Up for Publishers

Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pay ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key numbers #film industry


Publishers Prepare to Ramp Up News Distribution on Facebook’s Instant Articles in Coming Days

Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers prepare #news distribution #coming days #content distribution #people familiar #dozen stories


Ello, the ad-free social network alternative to Facebook, launches mobile app

Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app