Facebook admits it screwed up, but its proposed research guidelines are meaningless

Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their newsfeeds had been manipulated in the name of research. Now the social network says that it was "unprepared for the reaction the paper received when it was published and have taken to heart the comments and criticism" and is now implementing new user research guidelines. "There are things we should… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2014-10-03 00:00:00 UTC ]
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Facebook reveals fresh flaws with its data

Facebook reveals a further four flaws with the data it shares with publishers and advertisers. Continue reading at BBC News

[ BBC News | 2016-11-16 00:00:00 UTC ]
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Facebook and Google take action against fake news sites

Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff

[ Stuff | 2016-11-16 00:00:00 UTC ]
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Google, Facebook will not place ads on sites distributing fake news

Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
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Google, Facebook Say They Won't Serve Ads to Fake News Sites

Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Zuckerberg says Facebook didn't influence the election

If you controlled a media publishing platform that connected to millions of people, it'd make you a pretty powerful individual. Not so, according to Mark Zuckerberg, who has come out against the notion that Facebook helped win it for Trump. TechCrunc... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
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Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
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Publishers brace for what happens if Facebook stops paying for live videos

Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday

[ Digiday | 2016-11-11 00:00:00 UTC ]
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How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
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‘No one’s making money on Facebook’: Video publishers share what’s on their minds

Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
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Publishers adopt Facebook Live, but struggle with monetization and discovery

Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday

[ Digiday | 2016-11-09 00:00:00 UTC ]
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Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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Cornwell 'suffers PTSD' after researching books

Author Patricia Cornwell has revealed that the intensive research she undertakes for her books has left her with post-traumatic stress. Continue reading at The Bookseller

[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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‘It’s all powerful and it knows it’: Publishers reveal their biggest challenges with Facebook

Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
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BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump

Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
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Facebook Encourages More Live Broadcasts With New Ad Campaign

Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Frankfurt Book Fair 2016: PW Talks to Pew Research Center’s Lee Rainie about Reading in the Digital Age

It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Facebook-thirsty publishers turn to celebrities to worm into the news feed

Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday

[ Digiday | 2016-10-21 00:00:00 UTC ]
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Facebook's verified users can now schedule live broadcasts

You no longer have to wait patiently for your favorite superstars to share a link for their Facebook Live streams. Facebook is introducing scheduling to Live, letting publishers queue up streams so that you can tune in the moment the event starts. Th... Continue reading at Engadget

[ Engadget | 2016-10-19 00:00:00 UTC ]
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How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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Bleacher Report to broadcast live sports using Facebook Live

Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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