Ed PR promotes Wright to campaigns manager

Annabelle Wright has been promoted to campaigns manager at ed public relations, while Megan Denholm has joined the company as publicity assistant. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-07-01 17:48:38 UTC ]
News tagged with: #annabelle wright

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Interactive campaign for launch of Ice Twins paperback

HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west london #paperback release #psychological thriller #31st august

The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tonight show #daily show #jon stewart

Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick ness #waterstones website #marketing campaign

Campaigners welcome literacy drive but condemn government hypocrisy

Library groups have welcomed education secretary Nicky Morgan’s drive for all children to have a library card, although campaigners say the news rings hollow at a time when many public libraries are closing. Desmond Clarke, a veteran library campaigner who has spoken out against library cuts in... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library card #public libraries #desmond clarke #library cuts #good news

'Heavy hitting' campaign for new Boyd novel

Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william boyd #high profile #global release #sweet caress

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry average #ad sales #senior director #told adweek

Borghino promoted to IPA lead role

The International Publishers Association has promoted policy director Jose Borghino to the secretary general position, replacing outgoing Jens Bammel. Borghino joined the IPA in 2013, from a background at the Australian Publishers Association, where he was manager of industry representation. He... Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian society #australia council

'Faith Ed.' Author On Teaching Religion in Schools, Not Preaching

Linda K. Wertheimer, author of "Faith Ed.," explains how educating today's children about world religions could heighten tolerance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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Huynh Thi appointed as Foyles sales and events hire manager

Foyles has appointed Kim Huynh Thi as its first full time sales and events hire manager.     As part of the Foyles Events team, she will report to both Andy Quinn, head of Events at Foyles and Richard Shaw, manager of Leafi Café at Foyles.   Huynh Thi’s new role will be to organise and... Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previously worked

Sargent promoted at Holtzbrinck Publishing Group

Holtzbrinck Publishing Group has reorganised its management structure following the formation of Springer Nature earlier this year, with Macmillan's John Sargent assuming the role of HPG's executive vice president, reporting to group c.e.o. Stefan von Holtzbrinck. Springer Nature chief... Continue reading at The Bookseller

[ The Bookseller | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #management structure

Stroud launches ‘Freedom to Think’ campaign

Author Jonathan Stroud is calling for parents and carers to give children time to use their imaginations through his new ‘Freedom to Think’ campaign. Stroud wants parents and carers to make sure children have at least one period each week for ‘unstructured thinking time’ where they can choose... Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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My Job in 5: James Hardcastle, Research Manager, Taylor & Francis

Describe Your Role My role is mostly about providing data analysis and insights to the global Taylor & Francis journals business on areas such as Impact Factors, market position, usage data and marketing campaigns. I also run training on a range of tools and provide advice to editors and... Continue reading at The Bookseller

[ The Bookseller | 2015-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taylor francis #impact factors #marketing campaigns #provide advice

Facebook Publishes Its Managing Bias Course For All

The social network is positioning itself as a leader in diversity efforts, even though it still has a lot to learn. The post Facebook Publishes Its Managing Bias Course For All appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook publishes

On Managing Creative People in Publishing

Like other media industries, book publishing fundamentally relies on creativity. Here, agency executives offer some tips on managing creative people. The post On Managing Creative People in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing appeared #media industries

Perry promoted at H&S

Hodder and Stoughton has promoted editor Anne Perry to the role of commissioning editor, as of 1st August. Associate publisher Oliver Johnson said: “Since joining Hodder a little over three years ago,  Anne has been an enthusiastic and inspirational colleague. Her first purchase, Sarah Lotz’s... Continue reading at The Bookseller

[ The Bookseller | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1st august #sarah lotz #prestigious writers #nnedi okorafor #lavie tidhar

Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

Campaign for Harper Lee revealed

Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity campaign #harper lee

Walker Group appoints global sales manager

The Walker Books Group has appointed Lucy Pleydell-Pearce as senior group and intercompany sales manager. She joins Walker from Templar Books, where she was foreign rights manager.   Pleydell-Pearce, who will take up the role 6th July, will manage the inter-company sales flow for books... Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #candlewick press

Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing