The European Commission has been criticised by the US Treasury Department over its investigations into American companies' alleged tax avoidance, it has been reported. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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European publishers and booksellers have welcomed the decision of the European Commission to allow VAT to be reduced on ebooks, with sales now bound to go up, according to booksellers. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Former culture minister Ed Vaizey has criticised the British arts establishment for its “relentlessly left-wing groupthink”, and argued that campaigners should think up "radical ideas" when it comes to funding libraries and museums. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Difficulties facing the Korea-based Hanjin Shipping Company, which filed for bankruptcy in August, are affecting U.S. publishers. The company has seen dozens of its ships—some carrying significant orders from trade houses—stranded at sea, or seized by creditors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
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Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age
[ Advertising Age | 2016-09-30 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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Emma Finnigan, previously William Heinemann and Windmill publicity director at Penguin Random House, has launched her own PR agency: Emma Finnigan PR. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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The European Commission has released a new raft of proposals for copyright reform as part of its Digital Single Market (DSM) strategy, with one clause suggesting that authors should have the opportunity to renegotiate contracts where renumeration is “disproportionately low” relative to... Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Nathan Hull has joined Dutch ebook platform Elly’s Choice as chief commercial and content officer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Renowned English language bookshop Shakespeare and Company, situated on Paris's Left Bank, is marking its 65th anniversary by publishing an illustrated history of the shop. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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NationalBuilder, a software company whose products are popular with political organizations, is starting a publishing business with a focus on stories about "people doing really remarkable things." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Academic publisher John Wiley & Sons has acquired Silicon Valley-based publishing software company Atypon in a $120m (£91.5m) cash deal. Continue reading at The Bookseller
[ The Bookseller | 2016-08-20 00:00:00 UTC ]
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A public consultation has formally been launched by the European Commission to address the inconsistency in VAT rates on print and electronically supplied publications. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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Entertainment technology developer Neoglyphic Entertaiment has launched a platform that uses data science, gaming and VR technology to create multimedia experiences around traditional novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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