Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later admitted it had “missed the mark” with an image posted on Facebook.Dove apologised for 'racist' Facebook advert showing a black woman turning white after using @Dove lotion. pic.twitter.com/NGXyhnGuBZENOUGH!IS ENOUGH!@Dove Needs to be an example of black boycott worldwide!!!They need to see the power of the black and brown money powerOkay, Dove...One racist ad makes you suspect.Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2 Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Analysis of book reviews on Goodreads has revealed some intriguing patterns concerning authorship and the popularity of reviews among peers, reports Robert Blincoe. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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Independent publisher Barrington Stoke is adapting short story "The Pavee and the Buffer Girl" by the late writer Siobhan Dowd into a graphic novel. Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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Jessie Burton is to pen her first children’s book following success with adults titles The Miniaturist and The Muse. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Daniel Silva's 'The Black Widow,' the sixteenth book in his Gabriel Allon series of thrillers, took the top spot on the iBooks bestseller list for the week ended July 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Spate of openings of ‘destination’ stores as owners offer drinks, performances and crafts to tempt customers away from Amazon It’s children’s story hour at the Book Nook in Hove and the owner, Vanessa Lewis, is doing a reading of Julia Donaldson’s rhyming picture book The Detective Dog. Related:... Continue reading at The Guardian
[ The Guardian | 2016-07-17 00:00:00 UTC ]
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Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Kensington Publishing will add a mass market paperback line to its Lyrical Press imprint, Kensington’s digital first unit that it bought in January 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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The White Horse Bookshop is sponsoring the Richard Jefferies Society Writers’ Prize while the book trade is experiencing a “golden age of nature writing”. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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Two leading trade bodies in the book industry are turning towards lobbying the UK competition authorities over Amazon as opposed to the European Commission following Brexit. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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A comic-artist-by-day come super-villain-wrestler-by-night has been helping inspire the youth of Auckland. Continue reading at Stuff
[ Stuff | 2016-07-07 00:00:00 UTC ]
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Bookseller David Headley has revealed the new logo for his online retailer Bookman & Black, as he prepares an October launch date for the venture. Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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From left, Desirée Rogers, chief executive of Johnson Publishing Company; Cheryl Mayberry McKissack, chief executive of Ebony Media Operations; Melody Spann-Cooper, chairwoman of Midway Broadcasting Corporation. Continue reading at The New York Times
[ The New York Times | 2016-07-03 00:00:00 UTC ]
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Grove has already gone back to press on the anniversary edition of Jacqueline Susann's bestselling novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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