A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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The bestselling children's book in China this year is still Charlotte's Web, as consumers continue to buy old favourites and the number of new titles is expected to fall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 20:36:16 UTC ]
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Michael Connelly’s The Night Fire has blazed into the Weekly E-Book Ranking number one spot, knocking Adam Kay’s Twas the Nightshift Before Christmas from the top after just one week. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 23:47:55 UTC ]
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As megabestsellers command more of publishers’ marketing budgets and retailers’ shelf space, breaking out the next crop of hit makers has become a challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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For the Record, the former PM’s account of his time in office sold close to 21,000 copies in its first week, behind Margaret Atwood’s The Testaments, which topped 100,000Almost 21,000 people rushed out to buy a copy of David Cameron’s memoir in its first week on sale, placing it second on the... Continue reading at The Guardian
[ The Guardian | 2019-09-24 14:00:06 UTC ]
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Michael Joseph will publish the latest novel by bestselling author Marian Keyes next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 07:16:00 UTC ]
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Salman Rushdie, Ta-Nehisi Coates, Lena Dunham, Elizabeth Strout, Gary Shteyngart and Prince were among the authors she nurtured. Continue reading at The New York Times
[ The New York Times | 2019-09-10 22:55:59 UTC ]
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Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
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Delia Owens’s 'Where the Crawdads Sing' is the feel-good publishing story of the year. This is how it got there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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The new annual sales survey from the APA shows audiobooks holding its market lead for growth in formats, with listening in cars on the upswing in 2018. The post Audio Publishers Association Survey: Nearly $1 Billion in 2018 Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-16 17:07:26 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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In response to Baker & Taylor closing its retail wholesale business, Penguin Random House has launched the "Indies Express Program" to transition B&T indie bookstore accounts to direct sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 04:00:00 UTC ]
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See our five major takeaways from the Digiday Publishing Summit. The post ‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-02 00:00:00 UTC ]
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Michelle's Obama's 'Becoming,' released in early November, was the biggest title, selling 629,000 copies through outlets that report to BookScan in the period ended March 30. Only three books released in 2019 made the top 20 list in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
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Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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