A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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Publishing industry sales couldn't keep up the pace in April, with all segments of the business but higher education suffering declines in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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A 16% increase in sales in the pre-K–12 educational materials segment helped to counter declines in the other major categories, resulting in total publishing sales of $28.1 billion in 2022, the Association of American Publishers reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
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Gains in religious and higher educational publishing offset dips in the trade segments in February, resulting in a 0.2% sales gain for the 1,240 publishers that report sales to AAP's StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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The CEO and co-owner of media company Axel Springer apologized Sunday for making crude remarks about “East Germans” in text messages leaked to a rival newspaper Continue reading at ABC News
[ ABC News | 2023-04-16 11:47:52 UTC ]
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Higher costs and lower sales led to disappointing results at three of the four largest trade publishers last year, reviving an old publishing mantra. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
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Despite high returns, sales for the 1,240 companies that report results to AAP's StatShot program increased 3.5% in January, with the adult books segment leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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A small decline in print book sales last week came despite a 6.7% increase in adult fiction sales and a strong showing for 'The Courage to Be Free' by Florida governor Ron DeSantis, which was the top-selling book for the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot
[ Book Riot | 2023-03-07 17:36:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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With all of its operating groups reporting sales gains, revenue and profits hit record levels in 2022 at Simon & Schuster. CEO Jonathan Karp called the year "stratospheric." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
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Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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With sales in the adult books and children’s/young adult categories falling 16.4% and 9.9%, respectively, total industry sales dropped 9.3% in October from a year ago for the 1,370 publishers that report results to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Total publishing industry sales fell 4.5% through September compared to 2021, with trade sales down 3.3%, at the 1,368 publishers who report revenue to the AAP’s StatShot program. Lower hardcover sales and higher returns were the main drivers in pushing down trade sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Penguin owner Bertelsmann will not appeal US judge’s ruling that merger would be illegal because it would hit authors’ payPenguin Random House, the world’s largest book publisher, and rival Simon & Schuster have scrapped a $2.2bn deal to merge, Penguin’s owner said in a statement on... Continue reading at The Guardian
[ The Guardian | 2022-11-21 22:41:38 UTC ]
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