Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Second print run for British bookshops travelogue

Fairlight Books is ordering a second print run of its c.e.o. Louise Boland's travelogue, Bookshop Tours of Britain.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 02:57:21 UTC ]
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Print Unit Sales Still Solid in Late October

Strong gains in all categories led to a 13% increase in unit sales of print books in the week ended Oct. 24, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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The Salt Lake Tribune Ends Daily Print Edition After Nearly 150 Years

The Salt Lake City newspaper will move to weekly editions. The change will not result in any layoffs in the 65-person newsroom, according to the newspaper’s interim editor. Continue reading at The New York Times

[ The New York Times | 2020-10-27 14:16:05 UTC ]
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Bloomsbury Posts Double-Digit Gains in First Half of Fiscal 2021

A 55% increase in digital sales plus higher online revenue led to a 10% increase in sales while pre-tax profits more than doubled at Bloomsbury in the six-month period ended August 31, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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Readers share the book endings that infuriated them the most

Our commenters had some thoughtful responses to a story about novels that ended in disappointing ways. Continue reading at The Washington Post

[ The Washington Post | 2020-10-24 12:00:00 UTC ]
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Print Unit Sales Rose 13.4% In Early October

Unit sales of print books increased 13.4% in the week ended Oct. 10, 2020, over the comparable week in 2019, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Nigeria’s Digital Aké Arts and Book Festival Opens Today

The seventh Aké Arts and Book Festival in Lagos is all online and available for all to see. Events are free and open to the public. The post Nigeria’s Digital Aké Arts and Book Festival Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-22 19:32:42 UTC ]
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After Digital Conferences, Booksellers See Hybrid Future

Following the recent slate of virtual regional bookseller conferences, both organizers and participants anticipate that in-person gatherings will make a return someday and will be part of a hybrid model that includes enhanced virtual programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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As Key Decision Looms, Bolton Demands Jury Trial

In his long-awaited answer to the government's civil complaint, former national security adviser John Bolton denied that he broke any laws in publishing his bestselling memoir 'The Room Where It Happened.' But with a DoJ motion for Summary Judgment now pending before the court, it's unclear... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-20 04:00:00 UTC ]
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What book has the most disappointing ending? Readers have many opinions.

As in life, saying goodbye is not easy for storytellers. Parting can be such sweet sorrow or such putrid disappointment. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 12:00:00 UTC ]
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Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users

The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
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Thomas Nelson Pays $3M Judgment to Printing Company

EPAC Technologies was awarded $3 million in compensatory damages from Thomas Nelson last month after an eight-year lawsuit alleging breach of contract and fraud. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases

With a goal of building digital revenue 'our authors can make a living from,' Saga Egmont's Lasse Horne is staffers for digital. The post Our Frankfurt Magazine: Denmark’s Saga Egmont Is Hiring for Digital Releases appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-18 13:25:15 UTC ]
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Print Unit Sales Up 7.9% in Early October

Unit sales of print books rose 7.9% in the week ended Oct. 10, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with three new titles topping the bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Print Unit Sales Declined 3.3% Last Week

Unit sales of print books fell 3.3% last week, the third consecutive week in which print sales have fallen. In contrast, unit sales continue to do better when compared to 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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Higher Digital Sales Drove Gains of Adult Books in August

Sales of downloadable audio jumped 32% in August over a year ago and e-book sales rose 14.6%. With hardcover sales up 29% in the month, sales of adult books rose 13.2% in August, according to AAP's BookStat. Total industry sales inched up 0.3% in the month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week

[ Media Week | 2020-10-12 09:21:30 UTC ]
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How Do Readers Rate The New York Times Best-Selling Books?

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[ Book Riot | 2020-10-09 10:33:00 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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