Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a 100-page digest, the SIP will aim to be a portable source of information that capitalizes on “insatiable curiosity,” while also being compact enough to “throw in a bag, briefcase or backpack and take with you wherever you’re going,” according to Becky Lang, executive editor of Kalmbach Media’s Science Group. Wanting to reach an audience beyond its typical subscriber, the SIP is attempting to lean into the “wow factor" by highlighting fact-backed topics such as which reptiles’ bones glow in the dark and hunting for gold in the galaxy . “We saw an opportunity to broaden our audience beyond those who may have simply seen a quick tweet about any one of these stories or who may not ordinarily engage with much science content at all,” says Stephen George, Kalmbach’s VP of content and the Science Group editorial director. He continues that Kalmbach hopes the “eclectic mix of topics” offered in this SIP, with quandaries ranging from “Could suppressing a sneeze kill you?” to “What would happen if you stuck your head in a particle accelerator?” will hopefully engage new readers, particularly younger ones, enough to explore the other platforms that Discover is on. “Instead of giving our... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Other news stories related to: "Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers"


How to rethink your digital diet and pull yourself out of a productivity slump

Placing boundaries on your screen time will help you get back to business after touching your technology too much. For some of us, social media and digital content have been our saving graces during the pandemic—a critical way to stay in the know, keep connected, and maintain relationships. But... Continue reading at Fast Company

[ Fast Company | 2020-10-07 08:00:20 UTC ]
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Print Unit Sales Fell 5.5% Last Week

With no new big book hitting shelves last week, unit sales of print books fell 5.5% compared to the week ended September 19 at outlets that report to NPD BookScan, but were up 10.3% over the week ended September 28, 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Bennett and McAnulty on Books Are My Bag Readers Awards shortlists

Brit Bennett, Dara McAnulty, Kiley Reid and Rutger Bregman are among the authors shortlisted by booksellers for this year's Books Are My Bag Readers Awards. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 00:27:03 UTC ]
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Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt

The Springer Nature @ Frankfurt Book Fair site brings together online activities the company is organizing around the Frankfurter Buchmesse. The post Germany’s Springer Nature Opens a ‘Digital Hub’ for Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-29 17:06:17 UTC ]
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PW Inks Distribution Deal for Digital Archive

East View Information Services will now distribute the 'Publishers Weekly' Digital Archive. The archive is composed of 7,500 past issues of 'PW' with more than 650,000 fully searchable pages. It includes 435,000 book reviews beginning in the 1940s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
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Whitaker's YA debut to Hot Key

Hot Key has acquired crime writer Chris Whitaker's YA debut The Forevers – a book in which the world is on a collision course with a giant asteroid and a group of teens make a pact to rewrite their future.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 23:38:35 UTC ]
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The LARB Banned Books Reader

IN HONOR of Banned Books Week, LARB’s editors have compiled a brief anthology of essays on works of literature that were — and, in some cases, still are — officially unavailable to large groups of readers around the world, as well as interviews with authors who have faced censorship. In this... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-09-27 12:30:06 UTC ]
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12 Manga For Kids, From Early To Middle Grade Readers

If you’re ready for your early readers and middle schoolers to explore manga, this is our list of the best manga for kids to get started, including Children of the Sea by Daisuke Igarashi. Continue reading at Book Riot

[ Book Riot | 2020-09-25 10:36:00 UTC ]
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Print Unit Sales Continue to Roll in Mid-September

Helped by the release of Bob Woodward’s Rage, unit sales of print books jumped 16.4% in the week ended Sept. 19, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Transforming the digital offer for public libraries

As the national library of the United Kingdom, the British Library’s mission is to make our intellectual heritage accessible to everyone, for research, inspiration and enjoyment.  This means making our own buildings and online offers engaging for everyone, as well as working in partnership... Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 13:05:14 UTC ]
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SDG Book Club for Young Readers: A Portuguese-Language Expansion

Two years into its work, the book program for children devised by the United Nations and IPA gets a lusophone wing. The post SDG Book Club for Young Readers: A Portuguese-Language Expansion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-23 13:02:41 UTC ]
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Combined Regional Bookseller Conference Draws a (Digital) Crowd

In a partnership that may turn out to be a rare, notable success during the pandemic, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance saw their five-day combined conference kick off on Monday with high attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Print Unit Sales Rose 7.2% in Early September

Unit sales of print books in the week ended Sept. 12, 2020, rose 7.2% over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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The first volume of Barack Obama’s memoir is getting a 3 million copy printing this November.

We’ve known for a while that Barack Obama would be coming out with a new memoir. Today his publisher confirmed that the book, A Promised Land, will be released soon after the November elections. The former president isn’t a stranger to the pen. His first memoir, Dreams From My Father: A Story of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 14:22:21 UTC ]
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Frankfurter Buchmesse Announces Details of Its Digital Professional Program

The planning team in Frankfurt begins to release details of its programming for publishing professionals, with several strands of participation. The post Frankfurter Buchmesse Announces Details of Its Digital Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 11:30:01 UTC ]
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The key to a more tranquil mind? One author argues it’s all about revisiting books from the past.

In “Breaking Bread With the Dead,” Alan Jacobs argues we should “sift the past for its wisdom and its wickedness, its perception and its foolishness.” Continue reading at The Washington Post

[ The Washington Post | 2020-09-15 15:49:40 UTC ]
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Reader, Heal Yourself: Spotlight on Wim Hof

In his latest book, The Wim Hof Method, the extreme athlete aims to change the way people perceive consciousness and human potential. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Offil, Osman and Cleeves feature in first digital Durham Book Festival

Jenny Offil, Richard Osman and Ann Cleeves are among the authors taking part in the first digital Durham Book Festival this October.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 10:23:16 UTC ]
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Print Unit Sales Rose 4.3% Last Week

After two weeks of minor declines, unit sales of print books rose 4.3% last week over the week ended August 29 at outlets that report to NPD BookScan. The increase was helped by Dav Pilkey's 'Dog Man: Grime and Punishment,' which sold more than 239,000 copies in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
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Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation

COVID-19 travel restrictions prevent a physical exhibition at the 2020 Frankfurt Book Fair, as the trade show turns its focus to digital. The post Frankfurter Buchmesse Pivots From the Exhibition Hall to Its Digital Evocation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-08 13:19:02 UTC ]
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