Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of Zeus hoping it will drive sales of the novels and draw in new fans of Holt as well as existing ones. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Readers Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Readers Digest, Goldenberg will oversee digital operations and continue to push forward the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 11/05/2011 - 07:25 Authors and illustrators with technology skills will have an "undoubted advantage" in the emerging digital market, said Puffin as the winner of its inaugural Digital Prize was announced. The winner, announced on Tuesday 10th... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 16:12 Campaigners in Brent are asking members of the public to donate £5 apiece to fund the legal action over the council's library closures. The campaigners say they need £30,000 to take their case for a judicial review to the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 08:51 Random House is publishing its first "instant ebook exclusive" with William Heinemann's rapid response to the death of Al Qaeda leader Osama Bin Laden. Beyond Bin Laden: The Future of Terror will be published tomorrow... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times
[ The New York Times | 2011-05-05 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 09:30 Digital sales were worth 18% of Simon & Schuster's total global sales in its first quarter as its revenues increased 2% to $155m. Digital revenue more than doubled to $27.9m (£16.9m) from the first quarter in 2010, with... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16mthe third year of treble digit growth. The PA... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Designing a digital reading experience that goes beyond the magazine is a priority for publishers, particularly those launching the latest tablet apps. In December, Bonnier debuted a quarterly iPad-only edition of Parenting featuring exclusive digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-30 00:00:00 UTC ]
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The first time former U.S. vice president Al Gore issued his warning about the dire state of our environment, he used the traditional format of bound paper. To... Continue reading at PC World
[ PC World | 2011-04-29 00:00:00 UTC ]
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In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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McGraw-Hill says revenue grew 7.7 percent to $1. 3 billion while net income jumped 16.2 percent to $120 million in the first quarter of 2011. Revenue in McGraw-Hill's Information & Media segment rose 10.3 percent to $227.5 million while operating profit grew 34.5 percent to $37.4 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 12:11 The Publishers Association has said it is "delighted" by the High Court ruling in favour of the government in a legal challenge against the Digital Economy Act. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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Forget digital versus print for a moment, and consider a cookbook's format. Think back to the last time you used a cookbook in the kitchen. Was the book covered in a dust jacket? A cumbersome, flappy dust jacket? If it wasnt, was that because you had ripped it off? Or were you cooking from an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
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