User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post Digital media needs to make user experience a priority — or else appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-15 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage? Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want... Continue reading at Betanews
[ Betanews | 2014-09-18 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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New appointments at the Penguin Publishing Group include Lauren Monaco as v-p, director of sales, paperback and Berkley/NAL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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The European Union's highest court has ruled that libraries can digitize books without the permission of copyright holders. The court argues that libraries have the right to provide free information to the public and don't need to obtain licensing if they want to make books available to users... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-18 00:00:00 UTC ]
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The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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HarperCollins has started using Digimarc Corp.’s watermarking system for ebooks to provide an extra layer of security to the sale of HC’s digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
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Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
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On September 2, three candidates for New York’s 52nd Assembly District held a debate in Brooklyn Heights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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HarperCollins commercial imprint Avon is launching a new digital-first imprint, Maze, with the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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The Court of Justice of the European Union (CJEU) has ruled that libraries have the right to digitize books and distribute them to dedicated reading terminals without first obtaining the publisher's permission. The decision rests on exceptions built... Continue reading at Engadget
[ Engadget | 2014-09-12 00:00:00 UTC ]
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European libraries may digitize books and make them available at electronic reading points without first gaining consent of the copyright holder, the highest European Union court ruled Thursday.The Court of Justice of the European Union (CJEU) ruled in a case in which the Technical University of... Continue reading at PC World
[ PC World | 2014-09-11 00:00:00 UTC ]
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In addition to the American contenders Karen Joy Fowler for 'We Are All Completely Beside Ourselves' and Joshua Ferris of 'To Rise Again at a Decent Hour,' other nominees include Richard Flanagan for 'The Narrow Road to the Deep North' and Ali Smith for 'How to Be Both.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
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In a directive issued this week, a European Union court held that European libraries can digitize works in their collections but, without an explicit exception by a member state, are limited to displaying digitized works at dedicated reading terminals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic
[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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Full Fathom Five Digital will be overseen by the newly appointed director of digital publishing Samantha Streger, who joined the company in April from Open Road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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