Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are creating and monetizing their video content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-04 04:00:07 UTC ]
News tagged with: #digiday video #video content #big part #growth opportunities #key biscayne #asked execs #publishing summit

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Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Yellow Jersey to publish 'revealing' Van Gaal book

Yellow Jersey Press has signed a book about the new Manchester United manager Louis van Gaal by... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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EIBF backs German publishers in Amazon complaint

The European and International Booksellers Federation has supported the German Publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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William Heinemann to publish ‘desk killer’ title

William Heinemann has acquired a non-fiction title about “desk killers” by Dan... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers


Detroit to Host 75th Anniversary of the National Newspaper Publishers Association

PORTLAND, Ore. – Detroit will serve as the host city for the 75th Anniversary celebration of the National Newspaper Publishers Association (NNPA)–an African-American organization which focuses on supporting and advocating for publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-02 00:00:00 UTC ]
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Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Publishers Claim Apple Order Illegally Hobbles Return to Agency Model

In appeal filings last week, lawyers for Simon & Schuster and Macmillan contend that Judge Denise Cote's injunction against Apple has made a timely return to a “no-discount” agency model for ebooks all but impossible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Ireland’s Publishing Strength is in Tradition, Small Presses

Vanessa Fox O’Loughlin, the chair of Irish PEN, outlines how Ireland continues to punch above its weight in the literary world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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US book publishers now make more money from online sales than physical stores

Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget

[ Engadget | 2014-06-30 00:00:00 UTC ]
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2014 Self-Publishing Book Expo Set

The 2014 Self-Publishing Book Expo, first held in 2009, will take place at the Roosevelt Hotel in New York City on November 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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As Amazon slugs it out with the big publishers, authors are left cowering | Adam Fletcher & Paul Hawkins

And whoever comes out on top, you can bet the poor old writer won't be any better offA few weeks ago, we published a book called Denglisch for Better Knowers, a (hopefully) humorous book about how the English language could be improved by taking new words and concepts from German. Like "ear... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
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The World's 56 Largest Book Publishers, 2014

International wheeling and dealing has had little impact on the standing of the world's largest publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Kadokawa

The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond publishing to achieve sustainable growth in film, software, websites and mobile apps, and by developing business with an emphasis on Asia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Bonnier

The Bonnier Group is a family-owned international media group based in Sweden with 160 companies in 16 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Reed Elsevier

Reed Elsevier is the world-leading provider of scientific, technical, and medical information products and services and the fourth largest provider in the world of digital paid content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Pearson

Pearson is the world’s leading educational company, with 40,000 employees in 80 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Cambridge University Press

Cambridge University Press is the oldest publishing house in the world, with a focus on education and reference and over 50,000 titles in print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Holtzbrinck

Georg von Holtzbrinck GmbH publishing group is a family-owned company headquartered in Germany. The group’s portfolio includes Macmillan Publishers, Macmillan Science and Education, and Holtzbrinck Digital, Information and Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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