Daily Mail overtakes Sun as biggest-selling Saturday paper

News UK red-top outsold by rival by more than 20,000 copies in November, but remains the UK's top-selling title across six daysThe Daily Mail overhauled the Sun in November to become the UK's biggest-selling Saturday paper for the first time.However, the News UK red-top remains by some distance the biggest-selling UK daily across six days – a position it has held since overtaking the Daily Mirror in 1978.In November the Saturday edition of the Daily Mail had an average headline circulation of 2,474,439, compared with the Sun's 2,453,981, according to the latest Audit Bureau of Circulation figures published on Friday.Across six days, Monday to Saturday, the Sun averaged 2,089,752 copies, against the Daily Mail's 1,755,308.The Daily Mail's headline sales figure includes an average of 91,277 "bulks" – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given free to the public. This is a marginal rise of October's bulks figure of 87,391. The Sun does not distribute bulks.The Daily Mail was only daily tabloid to increase sales month on month – and then only marginally, 0.10%. The Sun was down 2.83% compared with October."While we have out sold the Sun on Saturdays previously, this is the first time we have achieved better sales over the course month," said Roland Agambar, chief marketing officer for Daily Mail and Mail on Sunday publisher DMG Media."The performance of both papers demonstrates the strength of the Mail brand, the success of our... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-06 00:00:00 UTC ]
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[ Digiday | 2016-09-12 00:00:00 UTC ]
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[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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[ Folio Magazine | 2016-08-23 00:00:00 UTC ]
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[ Digiday | 2016-08-18 00:00:00 UTC ]
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[ The Bookseller | 2016-08-12 00:00:00 UTC ]
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[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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[ BBC News | 2016-08-03 00:00:00 UTC ]
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[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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