Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at 'The New York Times'

[ The New York Times | 2011-02-28 00:00:00 UTC ]
News tagged with: #online publishers #web sites

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Bluebird swipes guide to online dating from ex-Facebook psychiatrist

Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller

[ The Bookseller | 2020-10-21 23:03:38 UTC ]
More news stories like this | News stories tagged with: #online dating


How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #retail giant #shop local #bookstore


‘The Butterfly Effect’ charts Kendrick Lamar’s evolution from platinum-selling rapper to protest artist

Marcus J. Moore focuses more on Lamar’s discography than his personal life, which may be for the best. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 15:07:34 UTC ]
More news stories like this | News stories tagged with: #personal life


A Cut Cable Knocked Out Virginia's Voter Registration Site

Plus: Barnes and Noble got hacked, Zoom adds real end-to-end encryption, and more of the week's top security news. Continue reading at Wired

[ Wired | 2020-10-17 13:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020

The trio of Publishing Perspectives Talks this year brings together some of the sharpest players in their respective sectors for agile debate. The post Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 02:42:40 UTC ]
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How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
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Children’s Book Begets Online Community for Grieving Kids

Author and entrepreneur Kristina Bingham Jones is using the release of her first children's book as an opportunity to help grieving children cope with their losses in a new online community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online community #children's book


V&A to close dedicated bookshop and cut 10% of staff as Covid-19 hits finances

The Victoria & Albert Museum is closing its dedicated bookshop and making 103 roles redundant across its retail and visitor experience teams as the Covid-19 crisis hits its finances. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 09:58:53 UTC ]
More news stories like this | News stories tagged with: #bookshop


HQ wins Stovell's small-town tale

HQ has landed Other Parents, an “astonishing” novel on small-town British life from Sarah Stovell, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 02:18:58 UTC ]
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HMH Reorganization Will Cut 525 Jobs

As Houghton Mifflin Harcourt shifts more of its education publishing business to the creation of digital products, the company said it has implemented a restructuring program that will cut its workforce by 22% in order to save between $95 million to $100 million annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #publishing business #houghton mifflin harcourt


Release of 'Rage' Led to Small Unit Sales Increase Last Week

Helped by the release of Bob Woodward's 'Rage,' unit sales of print books rose 2.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bob woodward


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


Italian Publishers: Small-Press Aid From Rome, Solidarity With Frankfurt

The Italian Publishers Association expresses support for Frankfurt's decision on a physical exhibition and cheers funding for small presses. The post Italian Publishers: Small-Press Aid From Rome, Solidarity With Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-10 18:48:13 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #italian publishers #physical exhibition #small presses #publishers association


Christian Cooper wrote a graphic novel about birding, and you can read it online for free.

We’ve all seen the video by now: Amy Cooper, a white woman, lying to police about Christian Cooper, a writer and longtime birder who politely asked her to move her dog out of a part of Central Park designated for birdwatching. Now, he’s written a graphic novel about birdwatching for DC Comics,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-10 16:06:45 UTC ]
More news stories like this | News stories tagged with: #white woman #christian cooper #dc comics #graphic novel


Famed Neustadt Lit Fest for 2020 Goes 100% Online

News and Events World Literature Today, the University of Oklahoma’s award-winning magazine of international literature and culture, announced today that the 2020 Neustadt Lit Festival will be held entirely online from Oct. 19-21. The festival will... Continue reading at World Literature Today

[ World Literature Today | 2020-09-10 12:52:47 UTC ]
More news stories like this | News stories tagged with: #kapka kassabova #narrative nonfiction #native bulgarian #highly respected #american nobel #swedish academy #annual selection #international prizes #generous endowment #neustadt family #literary award #literary community #anthology


Mosse reflects on 25 years of the Women’s Prize as 2020 event prepares to go online

A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 15:39:23 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
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#APSTogether: An Online Book Club from A Public Space

Looking for a book club? Consider joining #APStogether, a free online book club launched by A Public Space. Continue reading at Book Riot

[ Book Riot | 2020-09-03 10:37:19 UTC ]
More news stories like this | News stories tagged with: #public space #book club #online book


Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media