Custom Content, Reimagined

By James Sturdivant B ack in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 consumer and business publications at this location, situated... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
News tagged with: #custom content #james sturdivant

Other Publishing stories related to: 'Custom Content, Reimagined'


Amazon tells customers to shop elsewhere in Hachette row

Row between world's largest distributor of books and publisher over ebook royalties shows no sign of being resolvedAmazon has advised readers to buy from other retailers after breaking its silence over a high-profile dispute with the publisher Hachette, which has drawn in the British authors Ian... Continue reading at The Guardian

[ The Guardian | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #largest distributor #jk rowling #third-party sellers


Flynn to reimagine Hamlet for Hogarth Shakespeare

Gillian Flynn is the latest writer to sign up to the Hogarth Shakespeare series. The initiative... Continue reading at The Bookseller

[ The Bookseller | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gillian flynn #hogarth shakespeare #latest writer


Redefining and Repurposing Content as We Go Along: Digital Solutions in India 2014

Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #repurposing content #digital solutions #enhanced content


Content Aggregator Apps and Publishers: A Complicated Dynamic (Infographic)

Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps


Technology or Content: Which Comes First?

Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marshall mcluhan


Amazon's customers get credits from ebook antitrust settlement

Customers of Amazon.com Inc. found credits in their inboxes Tuesday from the settlement of an antitrust lawsuit over ebook prices. Amazon, in a Customer FAQ posting on its website, said the credits are partial refunds and will be applied automatically to the accounts of those eligible: people... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust lawsuit #ebook prices #simon schuster #publishers agreed


What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Driving the Content Industry Forward: Digital Publishing in Korea 2014

Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #shared interests


Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critical component #marketing strategies


5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bring people #online communities #online community #business model


Capitalizing on Customized E-Commerce Models

E-commerce models have proven themselves to be an effective way to help publishers forge new revenue streams. Deciding which commerce type best suits your particular brand is the difficult part. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue streams #difficult part


South Carolina bookstore encourages customers to 'trust' the staff

South Carolina bookstore Fiction Addiction recently launched a program called Trust Fall which asks customers to pre-order, sight unseen, a book specially recommended by the store's owner. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-26 00:00:00 UTC ]
More news stories like this |


Hunting for New Customers at Toy Fair

Publishers’ expansion into new products as they strive to reach more retail channels was a major theme at New York International Toy Fair, held February 11-15 at the Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toy fair #retail channels #javits center


Atkinson tops Rowling as customers stay cuckoo for Kate

Kate Atkinson has fended off competition from Robert (J K Rowling) Galbraith to retain the top... Continue reading at The Bookseller

[ The Bookseller | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate atkinson


Shares Don't Mean Content is Being Read

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular sites #facebook due


Previewing GLOBALOCAL, India’s “Forum for Content”

We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #globalocal conference


Sony to Close E-bookstore, Move Customers to Kobo

Sony, one of the first companies to enter the ebook market, will close its ebookstore in March and allow its American and Canadian customers to migrate their accounts to Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Sony customers shift to Kobo platform

Sony's e-reading customers will shift to the Kobo platform in the US and Canada from March,... Continue reading at The Bookseller

[ The Bookseller | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kobo platform


Netflix to spend $3bn on TV and film content in 2014

On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$3bn