Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent year-over-year. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
News tagged with: #kantar media #magazine media

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If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal offers


Patreon Raises $2.1 Million for Subscription-Based Crowdfunding Platform

In what could be the biggest variation on crowdfunding, San Francisco Patreon has raised $2.1 million in funding for its subscription-based system. Patreon allows fans to pledge recurring payments to a creator rather than provide one-off support to a single project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s... Continue reading at AdWeek

[ AdWeek | 2014-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rate base #barnes noble #single-copy sales


Pocket Gems Launches Hybrid Game, Novel, Comic Platform

Pocket Gems, the San Francisco-based mobile gaming company, has launched Episode, a new mobile gaming platform, that includes a writer’s portal that will enable anyone to utilize the platform to create their own animated story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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LinkedIn opens its blog publishing platform to everyone

A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget

[ Engadget | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blogging platform #starting today


Fashion magazines reap the benefit of print – but there have to be enough ads

As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
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The beautiful magazines setting out to prove print isn't dead

A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Gadget magazine T3 is UK's most popular digital title

Magazine doubled e-edition sales to 22,000 in past year, ahead of rivals Stuff, GQ and BBC's Top GearGadget magazine T3 is the UK's most popular digital magazine, doubling e-edition sales to 22,000 in the past year, with GQ and BBC titles including Top Gear also making the top 10.T3 reported an... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Egmont magazine sales up 5.7%

Egmont’s magazine division has seen a return to growth in circulation, reporting a 5.7%... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine division


Private Eye retains the top spot among news magazines

Satirical title has a print circulation of more than 220,000, ahead of The Economist and The WeekPrivate Eye held on to the number one spot among news magazines in the second half of 2013 with a print circulation of more than 220,000, ahead of The Economist and The Week.Ian Hislop's satirical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest report #digital editions #exact replica #cover price #dennis publishing


News UK advertises for 'privacy adviser'

Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major review #phone-hacking scandal #privacy laws


Publishing Perspectives Monthly Magazine Issue #1: Selling and Sales

Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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Richard Desmond's Star magazine enters top ten for women's weeklies

Bauer's Closer, Hearst's Best and IPC's Now, and OK! all record double-digit falls, year on yearRichard Desmond's Star magazine has jumped into the top 10 biggest sellers in the women's weeklies market, after reporting a 16.5% sales surge in the second half of 2013.But there were double digit... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest report #digital editions #exact replica #cover price


2013 Sales at HBG Rose 6%

Driven by a solid fourth quarter and good sales for the year in the U.S., Lagardere reported sales of 2.07 billion euros in its publishing division for 2013, down from 2.08 billion in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good sales #publishing division


Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad agencies


WEbook Relaunches as New Publishing Platform

Billing WEbook as a digital “slush pile,” Ardy Khazaei, its former president, told PW in 2009 that the Web site aimed to match agents with the kinds of manuscripts they were looking to represent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform #told pw


Sony to close Reader store and move users to Kobo's ebook platform in 'late March'

With its eye firmly fixed on a return to profitability, Sony's been making extensive cuts to its business arms in recent days (bye bye, VAIO!). So it's no surprise the company would train that cost-cutting eye onto another underperforming unit -- its... Continue reading at Engadget

[ Engadget | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform #late march


Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital publishers #trusted brands