Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and this allows us to provide them with data that no one else can," said Joe Coleman, CEO of New York-based Contently. Docalytics, a startup based in St. Paul, Minn., essentially lets marketers see past downloaded content as it pertains to case studies, white papers, PDFs, ebooks and even sales decks. Through heat-mapping technology and other systems, users can learn things like how long readers spent on certain pages, how many pages they read and what graphics they engaged with. The idea is that Docalytics' program lets marketers improve such content for better future performance. For Contently clients—which include Adecco, Discover, and Domo—Coleman said, "They'll be using it to optimize lead generation, to tweak and improve sales presentations, even to improve their internal communications." The content-marketing sector seems to be heating up, with other notable players such as Percolate and Newscred attracting huge investor dollars in the past year. Though, Contently may have just gained an edge in the B2B realm, letting its customers get a clearer view of performance across mobile and desktop. "Attributing the impact of content marketing on sales is difficult because... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/07/2011 - 16:02 Quadrille has acquired a fourth book in its New Voices in Food series, written by food blogger Niamh Shields. Editorial director Anne Furniss bought world rights to Comfort and Spice through agent Clare Hulton. The book... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 09:04 Bloomsbury has bought academic publisher Continuum in a deal worth £20.1m. The publisher described the buy, its sixth in the academic and professional field during the past five years, as "transformational" and said it would... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Amazon is making a move to become even more international. The online bookseller has just acquired the Book Depository International, a U.K. bookseller that distinguishes itself as being home to "the largest range of titles in the world." The terms of the deal have not yet been released, but the... Continue reading at AdWeek
[ AdWeek | 2011-07-05 00:00:00 UTC ]
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In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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On the heels of Google's two social media announcementsits +1 buttons and more recent Google+the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 14:20 The O'Brien Press has bought rights to a memoir by "X Factor" contender Mary Byrne. Managing director Ivan O'Brien bought world rights from Will Talbot, at Modest Management. The book, This is My Life, will be published in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 27/06/2011 - 15:39 Hodder & Stoughton imprint Saltyard Books has acquired a second Scandinavian cookery book by Signe Johansen, with the focus on seasonal fare and sweeter treats. Publisher Elizabeth Hallett bought world rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 24/06/2011 - 10:57 Headline has bought a memoir by German footballer and Liverpool cult hero Dietmar "Didi" Hamann, with publishing director Jonathan Taylor making his first acquisition as head of Headline Publishing Group's non-fiction... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 09:12 Harvill Secker has acquired another novel featuring inspector Harry Hole by bestselling Norwegian crime author Jo Nesbø. Editor Briony Everroad bought UK and Commonwealth rights excluding Canada to Phantom in a one-book... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 20/06/2011 - 14:14 Osprey Group has completed a "major" refinancing to fund expansion. The publisher, which targets enthusiasts in specialist areas such as military history, heritage and antiques, has obtained £4m from London-based private... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 16/06/2011 - 15:40 Accent Press has bought world rights to a memoir by Hayley Okines, who suffers from a rare genetic condition that means she ages eight times faster than healthy people. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek
[ AdWeek | 2011-06-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 13/06/2011 - 08:45 Quercus has acquired a history of Latin American football, written by Constable publishing director Andreas Campomar. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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