Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and this allows us to provide them with data that no one else can," said Joe Coleman, CEO of New York-based Contently. Docalytics, a startup based in St. Paul, Minn., essentially lets marketers see past downloaded content as it pertains to case studies, white papers, PDFs, ebooks and even sales decks. Through heat-mapping technology and other systems, users can learn things like how long readers spent on certain pages, how many pages they read and what graphics they engaged with. The idea is that Docalytics' program lets marketers improve such content for better future performance. For Contently clients—which include Adecco, Discover, and Domo—Coleman said, "They'll be using it to optimize lead generation, to tweak and improve sales presentations, even to improve their internal communications." The content-marketing sector seems to be heating up, with other notable players such as Percolate and Newscred attracting huge investor dollars in the past year. Though, Contently may have just gained an edge in the B2B realm, letting its customers get a clearer view of performance across mobile and desktop. "Attributing the impact of content marketing on sales is difficult because... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:14 Quercus has acquired an authorised biography of WBA world heavyweight boxing champion David Haye. Non-fiction publishing director Richard Milner bought world rights in Making Haye: The David Haye Story by sports writer... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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#david luxton
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Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#open road
Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 09:59 Constable & Robinson has acquired a non-fiction title about looking on the bright side by University College London neuroscientist Tali Sharot. Commissioning editor Jamie Joseph, who is building the publisher's... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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#non-fiction title
#bright side
#psychology list
#sophie lambert
Written By: Barbara Casassus Publication Date: Thu, 26/05/2011 - 13:45 More than a third of bestsellers are available for legal downloads in France, about twice the proportion reported a year ago, according to Motif, the observatory of books and writing in the Ile-de-France region that... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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#illegal downloads
Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
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#content creators
#european commission
Is the time ripe to place a bet on a brighter and profitable future for the grand dame of the publishing world? Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-24 00:00:00 UTC ]
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#publishing world
Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:25 Sam Harrison at Aurum has bought a biography of Cold War spy George Blake by journalist Roger Hermiston. Harrison acquired UK and Commonwealth rights for a "significant" five figure sum from Andrew Gordon at David Higham... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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#figure sum
#andrew gordon
Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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#bn launches
#william lynch
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Written By: Graeme Neill Publication Date: Mon, 23/05/2011 - 09:20 Angry Robot has bought two "supernatural urban fantasies" by author Chris Holm. Publishing director Marc Gascoigne bought world rights across all formats from Jennifer Jackson at the Donald Maass Agency in New York. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 23/05/2011 - 09:39 Pan Macmillan has acquired the novelisations to Danish TV series "The Killing", shown on BBC4 in the UK this spring and which triumphed at last nights Baftas. Senior commissioning editor for fiction Trisha Jackson... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 20/05/2011 - 10:23 HarperCollins has bought a memoir by Louie Spence, the star of the reality shows "Pineapple Dance Studios" and "Showbusiness". World rights to Still Got It, Never Lost It were bought by Natalie Jerome, publishing director for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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#reality shows
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#natalie jerome
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#vivienne clore
Written By: Benedicte Page Publication Date: Tue, 17/05/2011 - 08:29 There are opportunities for genuine growth and a renewed vitality in bricks and mortar bookselling if the business model is reinvented, Oren Teicher, c.e.o. of the American Booksellers Association (ABA), told the Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:03 Faber has acquired a non-fiction title by novelist Rachel Cusk, about contemporary mid-life femininity. Publishing director Hannah Griffiths bought UK and Commonwealth rights from Tracy Bohan at the Wylie Agency. The... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 15:19 HarperCollins Children's Books has bought two books from Silver Smarties Prize-winning author Jeanne Willis. Editorial director Harriet Wilson bought world rights, including TV, film and merchandising, from Catherine Clake at... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 12/05/2011 - 09:13 The Crime Writers Association (CWA) is asking each of its members to do at least three events a year for their local library as part of a campaign to support the public library service in the face of widespread cutbacks. "We... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 15:30 Transworld has acquired three historical crime novels by Andrew Swanston, former Waterstone's director and chairman of Methven's. Assistant editor Emma Buckley bought world rights in the trilogy directly from the author.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 16:30 Independent non-fiction publisher I B Tauris has bought fine arts publisher Philip Wilson Publishers (PWP), after handling its sales, marketing and distribution over several years. I B Tauris m.d. Jonathan McDonnell promised... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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#publishing strategy
Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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#random house
#digital offerings
#made public