‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

Other Publishing stories related to: '‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads'


Amy Poehler's 'Yes Please' continues to thrive on bestseller lists (+video)

'Yes' was released almost six months ago but it's still holding steady on multiple bestseller lists. Poehler starred on the NBC sitcom 'Parks and Recreation' as well as 'Saturday Night Live' and films such as 'Anchorman 2' and 'The Secret World of Arrietty.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amy poehler #months ago #holding steady #poehler starred #nbc sitcom #secret world


Twitter and Hachette partner on author videos

Hachette UK is working with Twitter to launch a series of videos featuring its authors talking about what they are writing live from their location using Twitter’s new Periscope app. Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk


Sony Debuts New DRM for Publishers: Digital Spotlight 2015

In recent ears, the big question surrounding digital rights management (DRM) software in publishing has been whether or not publishers should use it at all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sony debuts


Taylor & Francis appoint global publishing director

Taylor & Francis Group has appointed Leon Heward-Mills as global publishing director, journals, taking on a leadership role for the worldwide editorial team. Heward-Mills joins Taylor & Francis from Society of Endocrinology, where he was chief executive and m.d. of its commercial... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leadership role


Hearst Rolls Out a New Delish.com

It's the 16th site to be redesigned using the company's universal publishing platform in the last year. The post Hearst Rolls Out a New Delish.com appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
More news stories like this |


Multi-State Lawsuit Filed Against Orbital Publishing Group

The company, along with a network of other entities, is accused of charging as much as twice the regular subscription price and pocketing the difference. The post Multi-State Lawsuit Filed Against Orbital Publishing Group appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
More news stories like this |


Egmont to publish Pooh anthology sequel

Egmont Publishing will next year release a Winnie-The-Pooh anthology to mark the 90th anniversary of the original A A Milne book. The anthology, currently untitled, is a sequel to Return to the Hundred Acre Wood in 2009, which was the first authorised sequel to A. A. Milne’s stories. The... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont publishing #year release #90th anniversary #stephanie thwaites #curtis brown


Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer

Saudi Arabia's Obeikan is a leader in education publishing, with nearly 3,000 titles, a print operation, as well as 20 bookstores across the country. The post Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #saudi arabia #education publisher


Orbital Publishing Accused of Fraud in Selling Subscriptions

Top prosecutors in several states accused an Oregon company on Tuesday of overcharging consumers for subscriptions to newspapers, magazines and other periodicals.   The Orbital Publishing Group, a periodical subscription service, is facing accus ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling subscriptions


Facebook Claims Newsfeed Dip for News Sites Was a Mere 'Bug'

Facebook giveth traffic. Hath Facebook taken it away?   The social network said on Tuesday afternoon that it had given news publishers underwhelming data reports about how many people see posts on its NewsFeed. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #tuesday afternoon


Publishing Industry Antics on April Fools

Books are a serious business, but the publishing industry had a little fun on April 1 to commemorate April Fools' Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #april fools #publishing industry


From Bologna: Mattel Publishing Has New Plans

At the Bologna Book Fair, toy company Mattel announced new plans to publish books and digital stories for Barbie, Thomas & Friends, Fireman Sam and others. The post From Bologna: Mattel Publishing Has New Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #thomas friends #fireman sam


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ellen harvey #publishing business #consuming content


Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad campaign


Facebook tracks all site vistors, violating EU law, report says

Facebook tracks everyone who visits its site, including people who don’t have an account, and even continues to track users and non-users who have opted out of targeted ads, researchers at two Belgian universities have found.Researchers at the University of Leuven in cooperation with researchers... Continue reading at PC World

[ PC World | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including people #track users #targeted ads


Bologna Prize for the Best Children's Publisher of the Year

The winners for the Best Children's Publisher of the Year were announced in Sala Borsa in Bologna on Monday, March 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
More news stories like this |


Google Rolls Out New Tools to Drive Mobile App Installs

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek

[ AdWeek | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial success #game developer #social networks


What will be on digital publishers’ minds a year from now?

At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday

[ Digiday | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishing summit


Bloomsbury to publish Rosoff's first adult title

Bloomsbury has signed Meg Rosoff's first novel for adults, a romantic comedy set in New York. Helen Garnons-Williams, publishing director for fiction, acquired UK and Commonwealth rights, excluding Canada, at auction from Catherine Clarke at Felicity Bryan Associates. Duck Zoo tells the story... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult title #acquired uk #catherine clarke


PRH reshuffles strategy, commercial and consumer roles

Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh uk