‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good enough to keep people watching through ads, said David Mendels, CEO of Brightcove. “Don’t assume that every 30-second cat video can sustain a midroll,” he said. “Consumers will rebel.” The post ‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
News tagged with: #revenue stream #online video #people watching #cat video

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Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ellen harvey #publishing business #consuming content


From Bologna: Mattel Publishing Has New Plans

At the Bologna Book Fair, toy company Mattel announced new plans to publish books and digital stories for Barbie, Thomas & Friends, Fireman Sam and others. The post From Bologna: Mattel Publishing Has New Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #thomas friends #fireman sam


Publishing Industry Antics on April Fools

Books are a serious business, but the publishing industry had a little fun on April 1 to commemorate April Fools' Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #april fools #publishing industry


Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad campaign


Google Rolls Out New Tools to Drive Mobile App Installs

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek

[ AdWeek | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial success #game developer #social networks


Bologna Prize for the Best Children's Publisher of the Year

The winners for the Best Children's Publisher of the Year were announced in Sala Borsa in Bologna on Monday, March 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Facebook tracks all site vistors, violating EU law, report says

Facebook tracks everyone who visits its site, including people who don’t have an account, and even continues to track users and non-users who have opted out of targeted ads, researchers at two Belgian universities have found.Researchers at the University of Leuven in cooperation with researchers... Continue reading at PC World

[ PC World | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including people #track users #targeted ads


What will be on digital publishers’ minds a year from now?

At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday

[ Digiday | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishing summit


Bloomsbury to publish Rosoff's first adult title

Bloomsbury has signed Meg Rosoff's first novel for adults, a romantic comedy set in New York. Helen Garnons-Williams, publishing director for fiction, acquired UK and Commonwealth rights, excluding Canada, at auction from Catherine Clarke at Felicity Bryan Associates. Duck Zoo tells the story... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult title #acquired uk #catherine clarke


Publishers Respond to Bookstore Chain's Dropping Heaven Books

Publishers offered a measured response to news that the Lifeway Christian Stores chain will no longer carry "heaven tourism" books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #bookstore chain #publishers offered


European Publishing Spotlight, 2015

Ahead of the 2015 London Book Fair, PW asked publishing insiders from France, Germany, Italy, Spain, and Sweden to share what's happening in their markets, from the hot genres to the big-picture challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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In Italian Publishing, Caution Prevails

As book sales continue to decline in Italy, publishers are extremely careful in building their lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Global Publishers Look to Embrace the Digital Future

The 30th session of the International Publishing Association ended May 26 in Bangkok, completing three days of discussions focused on the ever-changing practices that drive global publishing in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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PRH reshuffles strategy, commercial and consumer roles

Penguin Random House UK has created and expanded a number of roles in its strategy, commercial and consumer and digital teams, ahead of the departure of commercial director Nigel Waters. Waters, who has been at PRH UK for 21 years, is to leave the business at Easter. Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh uk


Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014

UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #ad business #shopping cart #posting videos #latest step


Watch the Digiday Publishing Summit live

The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today #post watch #technological change #executive producer #general manager


A new memoir from Julie Andrews expected in fall 2017 (+video)

The new memoir by Julie Andrews will reportedly cover the time period in which she starred in such films as 'The Sound of Music,' 'Mary Poppins,' and 'Victor/Victoria.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #julie andrews #reportedly cover #time period #mary poppins


5 Ways to Improve Your Digital Publishing

[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award

Russia's Samokat has been awarded the Jeri Laber International Freedom to Publish Award from the Association of American Publishers. The post Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publisher #publish award #american publishers