Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded entertainment division.As head of branded content, digital sales and strategy, Ms. Gorcey will report to Conde Nast's Senior VP of Digital Sales and Chief Revenue Officer of its entertainment arm Lisa Valentino. And as head of branded entertainment, Mr. Misselbrook will report to Conde Nast Entertainment's Executive VP of Programming and Content Strategy Michael Klein. Both positions are new to the company; Ms. Valentino and Mr. Klein had been the de facto heads of the branded entertainment business.Ms. Gorcey's and Mr. Misselbrook's titles may sound similar, but here's how they differ. The former lead on SMG's digital partnerships and content solutions business, Ms. Gorcey will effectively be responsible for getting advertisers in the door and giving them reasons to pay for Conde Nast Entertainment to produce branded content for them or incorporate them into shows already in development or being produced. Then that's where Mr. Misselbrook comes in. Coach's former director of global content development -- and alum of BBH, Saatchi and Wieden & Kennedy -- will be in charge of incorporating brands into the division's programming and producing videos for brands that people find... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-11 00:00:00 UTC ]
News tagged with: #branded content #digital sales #conde nast #senior vp #executive vp

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U.S. Court Approves Condé Nast $5.85 Mln Intern Pay Settlement

Condé Nast on Monday won a federal judge's preliminary approval to pay $5.85 million to settle a class-action lawsuit by thousands of former interns who claimed the magazine publisher underpaid them. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-30 00:00:00 UTC ]
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iBooks Bestsellers: ‘Unbroken’ Still Leads

Following the Christmas Day premiere of the big screen adaptation of Laura Hillenbrand’s 'Unbroken,' the 2010 bestseller held firm in the #1 spot on Apple’s bestseller list (the film came in at #3 at the weekend box office). Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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Publishing Sales Execs Consider the Future of Book Pricing

A trio of international publishing sales executives reflect on the different attitudes toward book pricing across the world, wondering what the future holds. The post Publishing Sales Execs Consider the Future of Book Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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Brad Pitt and Seth Rogen lead backlash against media over Sony hacks

‘Everyone is doing exactly what these criminals want,’ says Rogen, after newspapers publish emails hacked from Sony executivesAaron Sorkin: news outlets more ‘morally treasonous’ than Sony hackersVarious Hollywood figures, including Brad Pitt, Aaron Sorkin and Seth Rogen, have publicly... Continue reading at The Guardian

[ The Guardian | 2014-12-16 00:00:00 UTC ]
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Curtis Brown digital arm Studio 28 launches next year

Curtis Brown Literary and Talent Agency will officially launch its digital publishing arm, Studio 28, in March next year. Studio 28 will publish in the UK and other territories, seeking rights from authors already on the agency’s books or “rediscovering and reinventing literary gems from 100... Continue reading at The Bookseller

[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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Can an Oil-and-Gas Exec Disrupt the Book Business?

Bangkok-based Gordon Ross says disrupting the book industry is a business challenge, and has launched Bleeding Heart Publications to test his instincts. The post Can an Oil-and-Gas Exec Disrupt the Book Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-12 00:00:00 UTC ]
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iBooks Bestsellers: 'Unbroken' Takes the Lead

Laura Hillenbrand’s 'Unbroken' ousted Gillian Flynn’s 'Gone Girl' from the top spot on Apple’s iBooks bestseller list for the week ended December 8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
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Obituary: Publishing Exec Donald W. Jones, 92

In 1996, the Association of American Publishers awarded Jones a lifetime achievement award for his work in the higher education publishing field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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iBooks Bestsellers: Flynn, Hillenbrand Lead

Books with big screen adaptations dominated Apple’s iBooks chart for the week ended December 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Time Inc. Exec VP Todd Larsen Out in Executive Reshuffle

Time Inc., the nation's largest magazine publisher, is reorganizing its executive suite.Executive VP Evelyn Webster, who oversees the company's lifestyle titles including InStyle, will assume responsibility of Time Inc.'s entire U.S. portfolio, excluding People and Entertainment Weekly,... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Veteran Time Inc. Exec Jed Hartman Heading to Bezos's Washington Post

Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age

[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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The Leading Players in the Amazon-Hachette Dispute: Notables of 2014

The dispute over ebook terms between Amazon and Hachette Book Group USA generated headlines around the world when the e-tailer stopped accepting preorders on HBG titles and delayed shipments on some print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Russell Brand: 'schools without libraries are a disgrace'

Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Obituary: Publishing Exec Pam Byers, 67

Pam McLucas Byers, a veteran publishing executive on both coasts, died on October 27 after a long illness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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Ladybird drops branding books ‘for boys’ or ‘for girls’

Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian

[ The Guardian | 2014-11-20 00:00:00 UTC ]
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Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Condé Nast pays interns $5.8m to settle low-pay lawsuit

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-15 00:00:00 UTC ]
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What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
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Lord Browne to lead Pushkin House Russian Book Prize judges

Lord Browne of Madingley, chairman of the Tate Galleries and a former chief executive of BP, will lead the judging panel for Pushkin House’s 2015 Russian Book Prize. Now in its third year, the Pushkin House Russian Book Prize, run in association with Waterstones, awards £5,000 to the best... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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