Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands -- is a sea change at Conde Nast. It has so far kept editors at arm's length from advertising content even as competitors like Hearst and Refinery29 have put editorial to work for brands.Last year, the company's former editorial director, Tom Wallace, drafted an internal document -- which one editor called a Magna Carta" -- about the company's approach to native ads. The document said neither editors nor magazine's logos can appear in native ads. It did not specifically prohibit editors from working in some capacity with advertisers. (Mr. Wallace left the company over the summer.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
News tagged with: #sea change #advertising content #tom wallace #editor called #magna carta #native ads

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[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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Internet man uses AI to create a children’s book in praise of AI and it is fatuous and ugly.

What the hell are we doing? All the best things are shutting down and people are out here using computers to make children’s books? Not to get too Jeff Goldblum on you, but just because you build a tool to do something doesn’t make it interesting or worthy. To wit, a product designer named... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-13 15:19:23 UTC ]
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'USA Today' Pauses Bestseller List, Lays Off Presiding Editor

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[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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Wall Street Journal Names Emma Tucker as New Editor

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[ The New York Times | 2022-12-12 22:10:23 UTC ]
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The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

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[ Engadget | 2022-12-05 12:15:07 UTC ]
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Today’s Google Doodle celebrates Jerry Lawson, the ‘father of the video game cartridge’

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[ Engadget | 2022-12-01 18:15:43 UTC ]
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[ Digiday | 2022-11-29 15:18:30 UTC ]
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Two-thirds of UK’s biggest advertisers to cut television spend

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[ The Guardian | 2022-11-21 00:01:39 UTC ]
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[ The Guardian | 2022-11-18 07:59:05 UTC ]
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[ The Guardian | 2022-11-16 07:28:50 UTC ]
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[ Book Riot | 2022-11-15 14:00:00 UTC ]
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[ ABC News | 2022-11-15 00:32:36 UTC ]
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Boston Globe Names NPR’s Nancy Barnes Its Next Editor

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[ The New York Times | 2022-11-14 23:27:38 UTC ]
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[ Literrary Hub | 2022-10-21 08:52:57 UTC ]
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[ Engadget | 2022-10-19 21:10:50 UTC ]
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[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

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[ AdWeek | 2022-10-11 09:54:39 UTC ]
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[ Literrary Hub | 2022-10-11 08:52:45 UTC ]
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