Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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British journalist Richard Lloyd Parry skillfully goes beyond the headlines in the 2000 disappearance of fellow Brit Lucie Blackman in Tokyo. It is a dark, unforgettable ride.People Who Eat Darkness Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-03 00:00:00 UTC ]
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'When Captain Flint Was Still a Good Man' is the first novel from Nick Dybek, son Stuart Dybek, and centers on a threat to a fishing community's way of life.The title of Nick Dybek's debut novel, "When Captain Flint Was Still a Good Man," hints at transitions to come, and the phrase "was still"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-29 00:00:00 UTC ]
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Hilary Mantel returns to the vicious world of Henry VIII and Thomas Cromwell's maneuverings.Bring Up the Bodies Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-20 00:00:00 UTC ]
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'The Man Who Changed the Way We Eat' is a not-very-filling biography of the late Craig Claiborne, a food editor, restaurant critic and cookbook author who helped shape the modern American food world.The Man Who Changed the Way We Eat Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-20 00:00:00 UTC ]
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A lawyer and a caretaker with similar backgrounds follow different paths in contemporary Jerusalem with the same motivation: to leave their small-town Arab lives behind and be accepted for the new personas they have created.Early in the novel, "Second Person Singular," a main character known... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-17 00:00:00 UTC ]
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In 'Engines of Change,' Paul Ingrassia looks at history through 15 iconic cars, including the Ford Model T, Chevrolet Corvette, Volkswagen Beetle, Toyota Prius.It would be impossible to count the number of automotive makes and models that have come and gone since the car was first invented — or... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-15 00:00:00 UTC ]
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The cookbook has been republished after an initial run in 1947, and her great-granddaughter Elizabeth Gilbert ('Eat Pray Love') reintroduces Potter in the forward. The cookbook is insightful and funny, weaving together practical advice and recipes.At Home on the Range Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-13 00:00:00 UTC ]
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Martin Sheen and Emilio Estevez examine the nature of their relationship and the ways it's shaped their lives in their loving, candid new memoir.Martin Sheen was a struggling 21-year-old stage actor when his first son Emilio was born. Sheen, seventh of 10 children in a family that knew him as... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
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If you’re more than 50 years old, you will either think this story was coincidentally familiar to your own unpredictable publishing odyssey, or immediately upon finishing “Not Extinct Yet,” you’re going to call ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-07 00:00:00 UTC ]
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The Reading Agency and the Publishers Association have launched a digital skills sharing... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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In 'My Life as a Sportswriter,' the Sports Illustrated writer reminisces on his time chronicling the offbeat and the mainstream in sports.A bio on NPR's website of its commentator Frank Deford notes that the magazine GQ christened him, quite simply, "the world's greatest sportswriter." (Is he?)... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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Authors have called for the Carnegie Medal to offer two separate awards. The medal, which is... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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William Heinemann has acquired an anthology of 21 stories originally published in literary... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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The London Book Fair has opened in a mood of uncertainty and anger as the industry continues... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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A journey across the Pacific Crest Trail turns into an exercise of triumph over grief for Cheryl Strayed in her memoir, 'Wild.'Toward the end of Cheryl Strayed's memoir, "Wild," the author, who is in the middle of hiking 1,100 miles alone across the West Coast's formidable Pacific Crest Trail,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-16 00:00:00 UTC ]
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Apple shot back at critics and the Justice Department late Thursday, denying claims that it colluded with publishers to keep the price of ebooks artificially high. Even more interesting? The Cupertino, Calif. company took a veiled shot at Amazon, saying its actions were necessary to break up the... Continue reading at Betanews
[ Betanews | 2012-04-14 00:00:00 UTC ]
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Hachette UK c.e.o. Tim Hely Hutchinson has assured authors that the publisher is... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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With 'American Spy,' Steinhauer finishes what he started in 'The Tourist' and 'The Nearest Exit.' It's a thrilling, irresistible masterwork of love, guilt and revenge.On two separate occasions over the last nine years, Olen Steinhauer has brought a thriller series to a close. The first was the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
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Hachette, Simon & Schuster and HarperCollins have settled with the US Department of Justice... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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The future of the agency model looks uncertain this evening (11th April) after three giant US... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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