Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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In 'The Escape Artists' by Noam Scheiber and 'Confidence Men' by Ron Suskind, President Obama's economic recovery plan and his advisors are in the spotlight, but the books' analyses are off the mark in places.On Oct. 28 and 29, 1929, when the great crash devastated the stock market, Herbert... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-22 00:00:00 UTC ]
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The Publishers Association is calling for the government to abolish the 20% VAT rate on ebooks... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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The Booksellers Association is calling for publishers to nominate titles for the Independent... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Late New York Times journalist Anthony Shadid writes about insights gained rebuilding the war-ravaged home of his great grandfather in Lebanon in 'House of Stone.'A yearning for home, wherever that may be, is one of many themes that the late New York Times journalist Anthony Shadid so deftly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-19 00:00:00 UTC ]
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Controversial political and social issues are examined with an intellectual passion.Thinking the Twentieth Century Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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'Tinderbox: How the West Sparked the AIDS Epidemic and the How the World Can Finally Overcome It' describes what spread the pandemic and what could rein it in.Tinderbox Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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This is a brilliant collection of writings on politics, social and cultural engagement and literary life.Reading for My Life Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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In reckoning with her friend's suicide, the author pulls readers into that empty space where loss and grief reside.The Guardians: An Elegy Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
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EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller
[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Library campaigners have called on MP Ed Vaizey to ensure libraries are run more efficiently... Continue reading at The Bookseller
[ The Bookseller | 2012-03-12 00:00:00 UTC ]
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This collection of short stories includes the fine 'Frankenwittgenstein,' 'Considering the Bittersweet End of Susan Falls' and uneven others.Hot Pink Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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Luis J. Rodríguez ('Always Running') has a new memoir, 'It Calls You Back,' about his mistakes, and his father's.Luis J. Rodríguez has been called "a superhero in Chicano literature" for his steady output of poems, fiction and above all for "Always Running," his classic 1993 memoir about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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This is a comprehensive biography of the president and an assessment of his leadership qualities on and off the battlefield.Eisenhower in War and Peace Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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The novel takes place across decades and tells overlapping stories as it tries to piece together a fallen world.Gods Without Men Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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In the 2011 Man Booker Prize finalist, the author has pitch-perfect voice and her jazz musician characters have rhythmic conversations.Not unlike its counterpart rock 'n' roll, memorable jazz novels occupy a pretty slim shelf at the local bookstore. Though the music has been gracefully spun into... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-04 00:00:00 UTC ]
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The Web magazine will publish an expanded look at books on the first Saturday of each month, as stand-alone book review sections in newspapers have dwindled. Continue reading at The New York Times
[ The New York Times | 2012-03-02 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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