Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Hachette Livre has said it "remains confident that it did not violate the antitrust laws,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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The European Commission has begun the process of dismantling the agency model after finding... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Culture secretary Ed Vaizey has said that inquiries into library closures cannot be called... Continue reading at The Bookseller
[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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British crime writer R.J. Ellory is the latest author to be caught out writing glowing online reviews of his own work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-06 00:00:00 UTC ]
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Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
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This brisk first-person account by a Navy SEAL is an important historical work, though it, like the mission itself, is not flawless. No Easy Day Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-05 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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The Defense Department and CIA consider legal action against the former SEAL, author of 'No Easy Day,' for failing to submit the work for a security review.WASHINGTON — The Pentagon and CIA are reviewing a forthcoming book by a retired Navy SEAL who was on the May 2011 raid that killed Osama bin... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-30 00:00:00 UTC ]
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At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic
[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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Christopher Little Literary Agency LLP is entering into a new association with Curtis Brown.... Continue reading at The Bookseller
[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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Simon & Schuster's sales rose 3% year-on-year to $189m in the second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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A government-commissioned report into the feasibility of developing a Digital Copyright Exchange... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget
[ Engadget | 2012-07-19 00:00:00 UTC ]
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This year's Super Thursday, looking set to fall on 11th October, has the potential to be... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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The Department for Culture, Media and Sport is poised to announce an independent cross-trade... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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First there was US-based Amazon's Kindle eReader, then Canada-based Kobo turned the eBook race into a two-horse affair with its range of eReaders. Continue reading at Stuff
[ Stuff | 2012-07-11 00:00:00 UTC ]
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The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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Labour shadow culture minister Dan Jarvis has called for the government to create a cross-... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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