Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
News tagged with: #i-hsien sherwood #adrianne pasquarelli #buddhist monk #staying safe #@adage #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access

Other Publishing stories related to: 'Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call '


Hachette Livre to 'renegotiate' agency contracts

Hachette Livre has said it "remains confident that it did not violate the antitrust laws,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #antitrust laws


Publishers reach agreement with EC over agency

The European Commission has begun the process of dismantling the agency model after finding... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #european commission


Vaizey: ‘inquiries can’t be called willy-nilly’

Culture secretary Ed Vaizey has said that inquiries into library closures cannot be called... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures


Yet more literary furor over fake book reviews

British crime writer R.J. Ellory is the latest author to be caught out writing glowing online reviews of his own work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest author


German media giant to grab ACP

Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine portfolio


'No Easy Day' is a compelling account of Bin Laden's assassination: Book Review

This brisk first-person account by a Navy SEAL is an important historical work, though it, like the mission itself, is not flawless. No Easy Day Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #easy day #bin laden #book review #navy seal


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


Pentagon reviews ex-Navy SEAL's book about Osama bin Laden raid

The Defense Department and CIA consider legal action against the former SEAL, author of 'No Easy Day,' for failing to submit the work for a security review.WASHINGTON — The Pentagon and CIA are reviewing a forthcoming book by a retired Navy SEAL who was on the May 2011 raid that killed Osama bin... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal action #easy day #security review


Will Paid Reviews Bite Amazon Back?

At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic

[ The Atlantic | 2012-08-28 00:00:00 UTC ]
More news stories like this |


Christopher Little agency partners with Curtis Brown

Christopher Little Literary Agency LLP is entering into a new association with Curtis Brown.... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency partners #curtis brown


Rupert Murdoch's News Corp Launches Anti-Corruption Review

Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news corporation #publishing arms


Agency lawsuit hits S&S profits

  Simon & Schuster's sales rose 3% year-on-year to $189m in the second quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Hooper report calls for 'copyright hub'

A government-commissioned report into the feasibility of developing a Digital Copyright Exchange... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #government-commissioned report


Rosen calls for backing for reading for pleasure

Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book authors


Senator Schumer calls on DOJ to drop ebook price-fixing suit

Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail giant #source link


Super Thursday could be 'bigger than ever'

This year's Super Thursday, looking set to fall on 11th October, has the potential to be... Continue reading at The Bookseller

[ The Bookseller | 2012-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super thursday #11th october


Vaizey to announce e-lending review

The Department for Culture, Media and Sport is poised to announce an independent cross-trade... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
More news stories like this |


Review: Kobo Touch eReader

First there was US-based Amazon's Kindle eReader, then Canada-based Kobo turned the eBook race into a two-horse affair with its range of eReaders. Continue reading at Stuff

[ Stuff | 2012-07-11 00:00:00 UTC ]
More news stories like this |


How Much Does the Times Book Review Matter?

The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #front page #coveted spot #publishers alike #digital age #nielsen bookscan #gray lady


Jarvis calls for e-lending task force

Labour shadow culture minister Dan Jarvis has called for the government to create a cross-... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
More news stories like this |