Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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In the 2011 Man Booker Prize finalist, the author has pitch-perfect voice and her jazz musician characters have rhythmic conversations.Not unlike its counterpart rock 'n' roll, memorable jazz novels occupy a pretty slim shelf at the local bookstore. Though the music has been gracefully spun into... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-04 00:00:00 UTC ]
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The Web magazine will publish an expanded look at books on the first Saturday of each month, as stand-alone book review sections in newspapers have dwindled. Continue reading at The New York Times
[ The New York Times | 2012-03-02 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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With care and craft, the novelist and essayist seeks to summarize Andrei Tarkovsky's 1979 art film 'Stalker,' finding elements that will keep the non- cinéaste onboard.Zona Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-26 00:00:00 UTC ]
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A creepy professor eavesdrops on a woman's therapy sessions and becomes obsessed with her.By Blood Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-26 00:00:00 UTC ]
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The death of language is explored via plague-carrying children and their horror-struck parents in a wildly inventive tale by Ben Marcus.Spend too much time with 24-hour news networks and it's easy to feel that exposure to that much talk can make you sick. Taking the idea a few steps further,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-24 00:00:00 UTC ]
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Literary agent Madeleine Buston is setting up her own agency, leaving the Darley Anderson... Continue reading at The Bookseller
[ The Bookseller | 2012-02-24 00:00:00 UTC ]
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In 'Enemies: A History of the FBI,' Tim Weiner ('Legacy of Ashes') offers a scathing indictment of the FBI, before J. Edgar Hoover and since.Each week, the FBI sends reporters an email of "top ten news stories" that it hopes will hit the headlines. The press releases usually highlight crooks... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-22 00:00:00 UTC ]
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Tracie McMillan takes us to agricultural fields, Wal-Mart and Applebee's, where she works short stints and tries to eat healthfully on meager pay.The American Way of Eating Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
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Thomas Mallon's novel deftly paints a picture of 1970s America and adds an imaginative back story to the characters.Watergate Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
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The author's short stories paint vivid pictures of growing up Filipino American.In a smoke-stained San Francisco hotel room, Felix Starro is making fake blood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-17 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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The murder of Oakland journalist Chauncey Bailey and a family's violent rise to prominence is given gripping life.On a morning in August 2007, a slender masked man ran up to Chauncey Bailey on an Oakland sidewalk and fired two shotgun blasts at the journalist. The first slug tore through Bailey... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-02-11 00:00:00 UTC ]
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Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Public policy consultant Sue Charteris has told the media, culture and sport parliamentary select... Continue reading at The Bookseller
[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Academics have called for a boycott of publisher Elsevier, saying it is involved in "the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Lawyers acting for the plaintiffs in the case against Apple and major publishers in the US over e... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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