Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Days after it told one publisher it had indefinitely suspended the programme to approve its Kindle newspaper edition submission, Amazon has suddenly relented. Last week, Scotland’s Herald & Times Group grumbled publicly that, after tw ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-10 00:00:00 UTC ]
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The author goes from one extreme to another in this wonderfully absurdist short-story collection.Suddenly, a Knock On the Door Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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An interracial couple navigates modern life in South African in 'No Time Like the Present,' by Nadine Gordimer.No Time Like the Present Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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The necessity of self-improvement and social betterment is thoughtfully explored in Sam Harris' and Alain de Botton's books.Free Will Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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The author's exuberant use of words in private is as vivid as in public.The Selected Letters of Charles Dickens Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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A mob wife fleeing her past — and a dirty U.S. marshal — gets a little help from a mysterious stranger in Epperson's modern noir tale of revenge and greed.If I were a damsel in distress fleeing a past and people who wanted me dead, like Gina Cicala in the modern noir thriller "Sailor" by Tom... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-04 00:00:00 UTC ]
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To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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Anne Tyler's latest novel, 'The Beginner's Goodbye,' is a classic mix of the author's themes, most especially oddball characters and the turbulent nature of families and marriages.When you pick up a novel by Anne Tyler, you can expect certain things. It will be set in Baltimore. It will follow... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-02 00:00:00 UTC ]
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A coming-of-age story by former Angels pitcher Abbott is at its best when describing his influence as a role model off the field.Imperfect Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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In this spooky, atmospheric debut novel, readers enter a sterile, off-kilter world of horror — sort of — that is more David Lynch than Stephen King.Threats Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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'Twenty-Four Major League Writers on the World's Most Loved (and Hated) Team' makes it personal.A couple of years ago, for Father's Day, my family bought me the interactive video game MLB 2K9 for the Wii. The great thing about the game, and also its enduring frustration, is its verisimilitude —... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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These delightful biographies of 294 authors begin with John Bunyan in the 17th century and ends with Rana Dasgupta, born in 1971.My assignment: Read almost 300 literary biographies in more than 800 pages, all of English-language authors, beginning in the 17th century and ending in the present... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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Books by Michael Palin, Zadie Smith, Andrew Marr, and Ann Widdecombe have been added to the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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Little, Brown is embarking on a new look for Alexander McCall Smith’s Ladies’... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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A look at AT&T's Bell Labs documents what in its heyday was truly a marvelous innovation machine and focuses on a handful of compelling narratives.For generations of industry research executives, AT&T's Bell Telephone Laboratories served as an inspiration: a warren of youthful scientists... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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Lionel Shriver deftly handles terrorism, politics and satire in 'The New Republic.'It takes guts to write a satire about terrorism — and Lionel Shriver has guts. She has already published biting novels about the failings of the U.S. healthcare system ("So Much for That") and a school shooter... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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Thane Rosenbaum skillfully mixes fantasy and tragedy in 'The Stranger Within Sarah Stein,' whose heroine weathers her parents' divorce with pluck and defiance.Young adult novelists are increasingly tackling darker subjects: kidnappings, drugs, rape. But few have delved into so many dark subjects... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-24 00:00:00 UTC ]
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In 'These Dreams of You,' Steve Erickson writes incisively and movingly about issues of family and race, but the novel goes off the rails with tangents.Zan Nordhoc's unhappy family is certainly unhappy in its own ways in Steve Erickson's new novel "These Dreams of You." For instance, in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-23 00:00:00 UTC ]
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Agent Rowan Lawton is to join Eugenie Furniss in founding a new literary agency at management... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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