Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Stuff is teaming up with the NZ Post Children Books Awards in an initiative to promote the importance of books and reading, and to inspire New Zealand's future writers and illustrators. Continue reading at Stuff
[ Stuff | 2013-05-29 00:00:00 UTC ]
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The Rupert Heath Literary Agency and the Elise Dillsworth Agency are forming an alliance, with... Continue reading at The Bookseller
[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD
[ AllThingsD | 2013-05-15 00:00:00 UTC ]
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Swedish husband-and-wife crime writing duo Alexandra and Alexander Ahndoril, who write together... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Penguin has signed world rights in a cookbook from the budget food blogger Jack Monroe. Michael... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Simon & Schuster is the latest publisher in the UK to introduce a refined agency model for e-... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Publishers are gearing up for a strong autumn, as big new releases from the likes of Paul Merton... Continue reading at The Bookseller
[ The Bookseller | 2013-04-26 00:00:00 UTC ]
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A key U.S. lawmaker has unveiled plans for a comprehensive review of the laws surrounding copyright in the United States to determine whether they are still relevant in the digital age.Bob Goodlatte, a Virginia Republican and chairman of the House Judiciary Committee, said Wednesday that his... Continue reading at PC World
[ PC World | 2013-04-25 00:00:00 UTC ]
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The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
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The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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The Bookseller reported last week that HarperCollins and Hatchette UK have become the first British publishers to refine the agency model agreement with Amazon co.uk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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HarperCollins and Hachette UK are the first UK publishers to introduce a refined agency model... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Bookstores may be closing right and left under the ebook onslaught, but a sort of traveling bookstore came back to life earlier this month with the launch of Books on Call NYC.The company, which sells books at author readings and other events, is the successor to Mobile Libris, which shut down... Continue reading at Crains New York
[ Crains New York | 2013-03-24 00:00:00 UTC ]
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Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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When I wrote Why I Love Kindle back in February I said I was intending to upgrade to a Kindle Paperwhite soon. Three weeks later, timed so I can buy a Kindle copy of my own book (my publisher only supplies free paperbacks), and that’s exactly what I’ve done. The Kindle is one of those very rare... Continue reading at Betanews
[ Betanews | 2013-03-07 00:00:00 UTC ]
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The BBC's flagship arts and culture programme, "The Review Show", is being cut from... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Ruth Killick, publicity director at Profile Books, is leaving the company to set up her own PR... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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