Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans

Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with: #latest collab #augmented reality #latest collaboration #allowing consumers #brand introduced #animation employing #spot shows #weary comic #comic book

Other Publishing stories related to: 'Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans'


Latest UK Book Publishing Statistics Show Stable Market

The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stable market #export sales


The U.N. Turns to Comics to Promote Global Goals

In collaboration with Reading With Pictures and a number of publishers, the United Nations is planning The Comics Guide to Global Goals, a series of 17 comics that address the world's toughest development problems. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united nations #global goals


What You Should Pick Up on Free Comic Book Day

Want to know what to look out for during today's Free Comic Book Day? We've got you covered. The post What You Should Pick Up on Free Comic Book Day appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-05-02 00:00:00 UTC ]
More news stories like this |


Latest Wimpy Kid novel revealed

Jeff Kinney's 10th Wimpy Kid novel will be called Old School, and will be published simultaneously around the world. Diary of a Wimpy Kid: Old School, will be published on 3rd November in the UK, US, Canada and Australia, as well as foreign-language markets such as Germany, Japan, Turkey and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published simultaneously #jeff kinney #wimpy kid #3rd november #field trip


VIDEO: Fighting IS with comic strips

Jordanian entrepreneur Suleiman Bakhit produces superhero comic books for the Arab youth, to counter radical Islamist ideologies. Continue reading at BBC World

[ BBC World | 2015-04-20 00:00:00 UTC ]
More news stories like this |


London Book Fair's latest deal highlights

Deals revealed during the last two days of London Book Fair 2015, which concluded yesterday (16th), include an "intense auction" for a thriller by Melanie Raabe, which went to Mantle, a "stunning psychological suspense novel" by Margaret McQuaile which went to Quercus, and a debut by Goodreads... Continue reading at The Bookseller

[ The Bookseller | 2015-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intense auction #fig tree


Value of the creative writing degree defended at the Comic-Con of MFAs

Amid debate over its usefulness, teachers and students who attended the enormous AWP conference in Minneapolis had only good things to sayMore than 11,000 writers, publishers, students, teachers and dreamers thronged the Minneapolis convention center last week for the annual conference of the... Continue reading at The Guardian

[ The Guardian | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amid debate #annual conference #good things #writing programs


Scribd’s Comics Launch Their Most Successful Yet

Comics had an "explosive" launch on Scribd's subscription ebook platform in February. And here's an exclusive look at who's using the service and what they're reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this |


Epic Queer Web Comic 'TJ and Amal' Coming to Print

Chicago indie publisher Iron Circus raised $65k on Kickstarter to fund the mammoth 520-page omnibus edition, coming in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
More news stories like this |


14 Great Environmental Comics

For Earth Day, here are 14 environmentally-conscious comics that cover topics from climate change to pollution, deforestation, rising sea levels, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #climate change


Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek

[ AdWeek | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry birds #tv shows #free time #ice cream


J.K. Rowling stays positive in her Twitter discussion with a fan

When a fan questioned Rowling's statement that she envisioned 'Harry Potter' character Dumbledore as gay, the author replied that 'gay people just look like ... people.' 'Amazing answer,' the fan replied. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Famous Monsters To Launch Comic Book Line

Veteran comics creators including Paul Tobi and Steve Niles are on board for the debut of the new American Gothic Press line of comics this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
More news stories like this |


Apocalypse Weird brings authors and fans a shared world of pain

The indie SF publisher Wonderment plans 20 ebook titles exploring a universe of characters enduring world-shattering eventsWriting can be hard – not hard like mining diamonds in Zimbabwe or making cheap clothes for westerners in Bangladesh, of course, but anyone in the 21st-century knowledge... Continue reading at The Guardian

[ The Guardian | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #telling stories #ebook market #individual books


Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #page views


The latest Web publishing design trend: Mimic print

Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday

[ Digiday | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital operations


13 Delicious Comics about Cooking and Eating

From Japanese cooking competitions to fine French restaurants, baking bread and vegetarian dishes, we've put together a tasty list of 13 great comics about all kinds of food and cooking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve put


Rosarium Bets on Multicultural Novels and Comics

Publishers kept telling Bill Campbell that his novels weren’t marketable, so he published them himself, found a market, and 18 months ago started Rosarium Publishing to do the same for other writers and comics creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this |


Does fan fiction spell the end of the professional novelist?

In popular genres such as sci-fi and fantasy, fan fiction based on the Wattpad model could easily disrupt the publishing industryFor a few years in the mid 2000s, I was the young librarian who got sent to schools to convince kids they really did want to read books. The truth of my experience was... Continue reading at The Guardian

[ The Guardian | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #vast majority #young adults


Scribd Adds 10,000 Comics and Graphic Novels

Ebook subscription service Scribd has expanded its library to one million titles with the recent addition of more than 10,000 comic books and graphic novels. The post Scribd Adds 10,000 Comics and Graphic Novels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #million titles