Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic... Continue reading at 'AdWeek'
[ AdWeek | 2024-04-08 18:05:36 UTC ]
News tagged with:
#latest collab
#augmented reality
#latest collaboration
#allowing consumers
#brand introduced
#animation employing
#spot shows
#weary comic
#comic book
The North American manga market is back and stronger than ever. And with the summer's biggest shows—Anime Expo and the San Diego Comic-con—being held on successive weekends, Southern California was the best place to measure the category's resurgence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anime expo
#southern california
The show is bigger, crowded with fans, events and new venues as well as more diverse offerings of comics targeting kids, women and people of color than ever before. So why are so many comics professionals worried about Comic-con? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this |
The graphic novel 'The Guardian' represents a growing trend in which soft power and civil society initiatives are increasingly being leveraged to fight extremism. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#growing trend
#soft power
#fight extremism
Tens of thousands of pop culture fans descended on San Diego July 8-12 and PW Comics World was around all weekend at Comic-Con Internattional: San Diego, the biggest pop culture convention in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo mania
#san diego
Scholastic celebrated 10 years of its Graphix kids' comics imprint, bestselling author Raina Telgemeier announced a new book, and Rep. John Lewis led a reenactment of his 1965 march in Selma, Ala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#center stage
#comics imprint
Led by sales of comics, revenue at Diamond Distributors rose 10% in the first half of 2015 over the same period in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
More news stories like this |
The San Diego Comic-Con once again hosted 130,000 avid pop culture fans, and amid the excitement a great deal of publishing news was announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great deal
#publishing news
"The Women Who Kick Ass" panel at San Diego Comic-Con was stocked aplenty with great women who are also great at butt kickin'. They came to discuss women in media, they came to talk about the future roles for females in the genre medium, and they came to tell stories about Gwendoline Christie... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-12 00:00:00 UTC ]
More news stories like this |
Comic-Con may still be a hotbed of comic book and graphic novel revelry, but the tastes of the genre aficionado have shifted since the first days of the San Diego gathering in the 1970s. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
As the first full day of Comic-Con unfolded in San Diego, one of the biggest stories is the continuing push, from publishers, to release more diverse material for a wider audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#full day
#san diego
#biggest stories
#wider audience
If you think capturing the Iron Throne with an army of the Unsullied and a couple of dragons takes planning, imagine taking a dozen "Game of Thrones" cast and creators through the madness of Comic Con! For the first time ever, Los Angeles Times Television Critic Mary McNamara and her 17-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic con
For four days each year, Tom Cruise, Quentin Tarantino and some of the biggest movie stars on the planet head to San Diego's Comic-Con International to get grilled by a goofy, somewhat dashing stand-up comedian named Chris Hardwick.At this year's annual conference for more than 130,000 fans of... Continue reading at Advertising Age
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legendary entertainment
Despite the hype around blockbuster movies, indie publishers like Baby Tattoo, Top Cow and Top Shelf, manage to launch graphic novels of all kinds at Comic-Con International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic-con international
#indie publishers
#top cow
#top shelf
65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged... Continue reading at Digiday
[ Digiday | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lad bible
#community management
#video strategy
GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and... Continue reading at Advertising Age
[ Advertising Age | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad formats
The graphic novel 'The Guardian' represents a growing trend in which soft power and civil society initiatives are increasingly being leveraged to fight extremism. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#growing trend
#soft power
#fight extremism
Kate Manning, former sales and marketing director of Hot Key Books, is moving to The Phoenix Comic, which is published by David Fickling Books. Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#manning moves
#phoenix comic
#kate manning
#marketing director
Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales channel
#graphic novels
#book trade
#periodical comics
Are we really a nation vibrating with anxiety? The booming sales of colouring books that help calm us down would suggest soThe Michael O’Mara publishing empire is housed exactly as you would expect from a company that had no idea how fast it was going to grow. Clara Nelson, the publicity... Continue reading at The Guardian
[ The Guardian | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity director
#south-west london
#true story
Stay up to date on all the latest news about San Diego Comic-Con 2015 with Publishers Weekly—daily updates, podcasts and more. We'll have exclusive interviews, photos and all the rest of the action here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest news
#exclusive interviews