The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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#carla gray
#died earlier
Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Debbie Ford wrote 'The Dark side of the Light Chasers,' a self-help book. Debbie Ford built on her self-help books to become a lecturer, teacher, self-help coach at the The Ford Institute for Transformational Training. Ford passed on Sunday. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-19 00:00:00 UTC ]
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#dark side
The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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#book marketing
Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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#advance publications
E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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#e-book sales
Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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#publishing ceos
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Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Rosemary Clarke, director of programmes at Booktrust, died last weekend after a short illness.... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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#short illness
The distinguished editor Peter Carson died today (9th January) following a long illness. Carson... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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#long illness
Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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#publicity teams
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The New York Times has partnered with Byliner and Vook to publish original ebooks between 10,000 and 20,000 words and designed to be read in one sitting. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Jamie Oliver has retained pole position at the top of the official book charts and has increased... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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#jamie oliver
The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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Hopes that the US will follow where the UK leads in terms of Open Access for publicly... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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#open access
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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#wider audience
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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#started testing
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HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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#harpercollins launches
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