Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster. Clicking on an ad in the News Feed pulls up a landing page with more information on a product. A second click-through directs people to shop from the retailer's site. Target is testing Canvas, and here is what its ad experience looks like: The focus on full-screen, quick content is part of Facebook's bigger push to become a media and video hub for brands. The new ads are similar to Facebook's Instant Articles, which promises publishers and advertisers speedy text and pictures. Facebook is also testing a new shopping section that pulls different products together under a tab in its app. The e-commerce hub builds on Facebook's Shop feature that rolled out last month to business Pages. Retailers participating in that program will be incorporated in the new shopping tab. Facebook also reports that its carousel ad format—the swipeable unit that stitches photos and videos together—has seen particularly strong results from retailers, lowering the cost per conversion 30 percent to 50 percent. Department store Neiman Marcus claims that carousel ads drove... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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In “Every Good Boy Does Fine,” the concert pianist recalls his artistic and erotic awakening. Continue reading at The New York Times
[ The New York Times | 2022-03-24 15:00:06 UTC ]
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He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post
[ The Washington Post | 2022-03-06 00:22:57 UTC ]
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Increased foot traffic in retail shops, new accounts, and reliable backlist sales translated into a good year for Chronicle Books last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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The third installment in the AAPI Communities in Conversation series will feature Sara Desai, author of 'The Singles Table' and Jen Frederick, author of 'Seoulmates' in conversation with librarian Seungyeon (Sue) Yang-Peace from the Las Vegas-Clark County Library District. The live stream is set... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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A strong holiday season helped increase sales by 15% for Christian booksellers from 2019 to 2021, according to ParableConnect’s 2022 State of Christian Retail Report, which surveyed over 220 Christian bookstores and analyzed $74 million in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Authors and illustrators including Cressida Cowell, Dapo Adeola and Nathan Bryon are among those taking part in World Book Day, which is celebrating its 25th anniversary this year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 18:22:37 UTC ]
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Apostol, whose latest novel 'Bibliolepsy' earned a starred review from Publisher Weekly, will appear in conversation with librarian Jenna Rae Cabrera from the San Francisco Public Library on Tuesday, February 1, at 1:00 p.m. ET. Registration is free! Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Book retailers say they have been able to cope in recent weeks despite the Omicron wave hitting staff, while most UK publishers continue to ask people to work from home and keep their offices open for employees who need them. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 06:44:20 UTC ]
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Oneworld editor and former Guardian journalist Richard Lea is heading a new web-based short fiction journal, Fictionable, which is aiming to raise £15,000 in the next month on Kickstarter. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:09:42 UTC ]
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Online children’s retailer Books2Door has donated more than 1,000 books to child refugees from Afghanistan who have recently arrived in Leicester. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 22:39:43 UTC ]
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Novels by Lisa Jewell, Karin Slaughter and Tana French are among the six-strong line-up for the Richard & Judy Book Club this winter, with all the choices written by women. Continue reading at The Bookseller
[ The Bookseller | 2021-12-09 05:25:34 UTC ]
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Authors including Howard Jacobson, novelist and comedian Isy Suttie and cookbook writer and cultural anthropologist Claudia Roden are among the line-up for Jewish Book Week, which returns as an in-person event next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-04 00:04:57 UTC ]
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Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:37:03 UTC ]
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Maria Stepanova and Sasha Dugdale (her translator from Russian) feature twice on this year's longlist for the Warwick Prize for Women in Translation, while Fitzcarraldo Editions, which has had a work longlisted every year of the prize, has four titles nominated in 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 20:49:22 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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An excerpt from a debut novel that Booklist calls "enthralling" and Kirkus hailed as "an ambitious literary debut." The post ‘Cairo Circles’: Featured Fiction from Doma Mahmoud appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-10-25 10:00:55 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget
[ Engadget | 2021-10-16 15:30:33 UTC ]
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We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget
[ Engadget | 2021-10-06 11:15:08 UTC ]
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