Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster. Clicking on an ad in the News Feed pulls up a landing page with more information on a product. A second click-through directs people to shop from the retailer's site. Target is testing Canvas, and here is what its ad experience looks like: The focus on full-screen, quick content is part of Facebook's bigger push to become a media and video hub for brands. The new ads are similar to Facebook's Instant Articles, which promises publishers and advertisers speedy text and pictures. Facebook is also testing a new shopping section that pulls different products together under a tab in its app. The e-commerce hub builds on Facebook's Shop feature that rolled out last month to business Pages. Retailers participating in that program will be incorporated in the new shopping tab. Facebook also reports that its carousel ad format—the swipeable unit that stitches photos and videos together—has seen particularly strong results from retailers, lowering the cost per conversion 30 percent to 50 percent. Department store Neiman Marcus claims that carousel ads drove... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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Exclusive: Meta suspended RMIT FactLab from Facebook’s fact-checking program after no campaigners claimed it was biasedFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFacebook has agreed to reinstate RMIT FactLab to... Continue reading at The Guardian
[ The Guardian | 2023-11-08 02:03:36 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Same-store sales for the first six months of 2023 rose 9.7% over the comparable period 2022 at the 220 independent Christian retailers who report data to the Parable Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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I’ve been working on a theory about novelists lately: most of us wish we were rock stars. I’m basing this on a few things, like, for example, who wouldn’t want to be a rock star? Also, with all our anonymity, social anxiety disorders, and how we tend to be at our best while wearing sweatpants […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-07 08:52:59 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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The London Public Library in southwestern Ontario is standing by its decision to block The Society for Academic Freedom from holding an event featuring controversial British author Joanna Williams. Continue reading at CBC
[ CBC | 2023-05-18 08:00:00 UTC ]
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National ambassador for young people’s literature Meg Medina, Public Enemy frontman Chuck D, and bestselling novelist Lauren Groff are among the authors and comics creators appearing live at the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired
[ Wired | 2023-04-24 11:00:00 UTC ]
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Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday,... Continue reading at Engadget
[ Engadget | 2023-03-21 13:00:34 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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It often feels like the buzziest things to come out of CES every year are fascinating hardware, new applications of AI, and things that feel right out of science fiction movies. But, sometimes, the coolest things you find at CES are the most useful. Take, for instance, Deepstash... Continue reading at PC World
[ PC World | 2023-03-04 08:00:00 UTC ]
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Booksellers talk shop about how comics sales—and store management challenges—grew in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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The departing Scottish first minister has already said she plans to write about her time in office, and publishers are showing keen interestPublishers will be clamouring to buy a memoir by Nicola Sturgeon, with any deal expected to involve a six-figure advance, literary agents have... Continue reading at The Guardian
[ The Guardian | 2023-02-18 08:00:35 UTC ]
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Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget
[ Engadget | 2023-02-16 12:45:54 UTC ]
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The Parable Group’s annual 'State of Christian Retailing' report found that sales for Christian bookstores decreased 2.4% from 2021 to 2022. Nevertheless, retailers in the category remain encouraged about sales in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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The bookstore's owner was told by email last week that her month-to-month lease would not be extended and that the store should vacate the premises by the end of February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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