Can Facebook Attract More Retailers With New E-Commerce Features?

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster. Clicking on an ad in the News Feed pulls up a landing page with more information on a product. A second click-through directs people to shop from the retailer's site. Target is testing Canvas, and here is what its ad experience looks like: The focus on full-screen, quick content is part of Facebook's bigger push to become a media and video hub for brands. The new ads are similar to Facebook's Instant Articles, which promises publishers and advertisers speedy text and pictures. Facebook is also testing a new shopping section that pulls different products together under a tab in its app. The e-commerce hub builds on Facebook's Shop feature that rolled out last month to business Pages. Retailers participating in that program will be incorporated in the new shopping tab. Facebook also reports that its carousel ad format—the swipeable unit that stitches photos and videos together—has seen particularly strong results from retailers, lowering the cost per conversion 30 percent to 50 percent. Department store Neiman Marcus claims that carousel ads drove... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-12 00:00:00 UTC ]
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Featured Trailer: DUNE: THE OFFICIAL MOVIE GRAPHIC NOVEL by Lilah Sturges

Watch this week's featured trailer: DUNE: THE OFFICIAL MOVIE GRAPHIC NOVEL by Lilah Sturges! Continue reading at Book Riot

[ Book Riot | 2022-12-01 11:31:00 UTC ]
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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and... Continue reading at Digiday

[ Digiday | 2022-11-17 19:30:00 UTC ]
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How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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ABA Report Charts Damage Done to Retailers by Amazon's Expansion

A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Diamond Retailer Summit Surveys Changing Comics Industry

Comics industry publishers and retailers gathered in person for the 2022 Diamond Retailer Summit, held October 26-28 in conjunction with the Baltimore Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
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Register Today for AAPI Communities in Conversation #9 Featuring Andrea Wang, Author of 'The Many Meanings of Meilan'

Wang is set to appear in conversation with Crystal Chen of the New York Public Library. The live stream is set for Tuesday, September 6 at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-29 04:00:00 UTC ]
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Christian Retailers Gather at ‘Right-Sized’ CPE

The summer Christian Product Expo (CPE) took place in Lexington, Ky. Aug. 14-16, attracting 648 attendees, including Christian bookstore owners, publishers, authors, and agents for training sessions, product launches, and networking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-24 04:00:00 UTC ]
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England’s Firsts London’s 65th Outing Features Historic Banned Books

In the run-up to Banned Book Week, Firsts London will feature censorship from past centuries. The post England’s Firsts London’s 65th Outing Features Historic Banned Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-17 20:10:29 UTC ]
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Is Publishing About Art or Commerce?

The antitrust trial to block the merger of Penguin Random House and Simon & Schuster has riveted the industry—and raised larger questions about the business of books. Continue reading at New Yorker

[ New Yorker | 2022-08-16 16:22:22 UTC ]
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Register Today for AAPI Communities in Conversation #8 Featuring James Yang, Author of 'A Boy Named Isamu'

Yang is set to appear in conversation with Karen Wang of the New York Public Library. The live stream is set for Tuesday, August 2 at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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Register Today for AAPI Communities in Conversation #7, Featuring Marie Myung-Ok Lee, Author of 'Finding My Voice'

Lee is set to appear in conversation with Lynn Nguyen from the Los Angeles Public Library. The live stream is set for Tuesday, July 5th at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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The new Broadway revival of Death of a Salesman features a Black Loman family.

Death of a Salesman is returning to Broadway! In 1949, Arthur Miller won the Pulitzer Prize for this play, a critique of the futility of chasing the American Dream. Willy Loman has spent so much of his life on the road as a traveling salesman; upon returning home, he comes to the shattering... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-01 15:31:43 UTC ]
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Register Today for AAPI Communities in Conversation #6 Featuring Malaka Gharib, author of I Was 'Their American Dream'

The sixth installment in the AAPI Communities in Conversation series, featuring Malaka Gharib, author of 'I Was Their American Dream,' is now set for Tuesday, June 14, 2022, at 1:00 pm ET. Register here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
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Comics Retail Rebuilds, and Restocks

Booksellers discuss comics’ resurgence in 2021—and how strong sales were hindered by supply chain issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Register Today for AAPI Communities in Conversation #5 Featuring Jai Chakrabarti

There's still time to register for the fifth installment in the AAPI Communities in Conversation series featuring Jai Chakrabarti, author of 'A Play for the End of the World,' in conversation with University of Iowa librarian Jenay Solomon. The Live stream is set for Tuesday, May 3, 2022, at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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'Kingdom Hearts IV' features a new look for series protagonist Sora

Square Enix is developing a new mainline Kingdom Hearts game, the publisher announced on Sunday during an event in Tokyo celebrating the franchise’s 20th anniversary. Kingdom HeartsIV sees series protagonist Sora return after 2019’s Kingdom Hearts III concluded the story arc that began with the... Continue reading at Engadget

[ Engadget | 2022-04-10 15:16:36 UTC ]
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Register Today for AAPI Communities in Conversation #4 Featuring Top Chef Sheldon Simeon

Registration is still open for the fourth installment in the AAPI Communities in Conversation series, featuring Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young, from the Waimea Public Library. The live stream is set for Tuesday, April 5, at 1 p.m. ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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