Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster. Clicking on an ad in the News Feed pulls up a landing page with more information on a product. A second click-through directs people to shop from the retailer's site. Target is testing Canvas, and here is what its ad experience looks like: The focus on full-screen, quick content is part of Facebook's bigger push to become a media and video hub for brands. The new ads are similar to Facebook's Instant Articles, which promises publishers and advertisers speedy text and pictures. Facebook is also testing a new shopping section that pulls different products together under a tab in its app. The e-commerce hub builds on Facebook's Shop feature that rolled out last month to business Pages. Retailers participating in that program will be incorporated in the new shopping tab. Facebook also reports that its carousel ad format—the swipeable unit that stitches photos and videos together—has seen particularly strong results from retailers, lowering the cost per conversion 30 percent to 50 percent. Department store Neiman Marcus claims that carousel ads drove... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age
[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 20:07:03 UTC ]
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Amazon is bringing over a popular feature from Kindle and Prime Video to its Music service. The company announced today the Music X-Ray experience is now available for tens of millions of songs in its catalog. According to the company, this will “off... Continue reading at Engadget
[ Engadget | 2020-11-20 16:45:39 UTC ]
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Customer behaviour is shifting towards ethical consumerism while online becomes much more than a “hits business”, Bookshop.org's UK m.d. Nicole Vanderbilt has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 19:59:59 UTC ]
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Eleven areas in Scotland are being moved to tier four restrictions, meaning all non-essential shops have to close, Nicola Sturgeon has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 11:02:32 UTC ]
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According to UK study, just 5% of children’s books have black, Asian or minority ethnic protagonists – a small improvement from 1% in 2017Two years after the stark revelation that only 1% of British children’s books featured a main character who was black, Asian or minority ethnic, the... Continue reading at The Guardian
[ The Guardian | 2020-11-11 00:01:23 UTC ]
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The Booksellers Association (BA) has written to key government ministers and Lords calling for bookshops be classed as essential retailers, allowing them to reopen during lockdown in England. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 11:56:02 UTC ]
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New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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Indies Pitch Publishing and Floodlit Dreams are among the publishers featuring on this year's five-strong William Hill Sports Book of the Year shortlist. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 03:30:12 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, has today revealed the members of its UK board. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 09:56:56 UTC ]
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Yōko Ogawa’s acclaimed surrealist novel—the story of a young woman, struggling to maintain her career as a writer on a island where objects are disappearing, who concocts a plan to hide her endangered editor from the Memory Police—was one of the sleeper hits of 2019, garnering rave reviews, a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 15:15:45 UTC ]
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The inaugural Streatham Arts Festival is to be headlined by a panel event, featuring contributors to 2020 anthology Slay in Your Lane Presents: Loud Black Girls in conversation with Yomi Adegoke and Elizabeth Uviebinené. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 17:13:34 UTC ]
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Libraries Week kicks off today (5th October), featuring behind the scenes looks at authors' bookshelves, a nationwide live reading of The Midnight Library by author Matt Haig (Canongate) and the launch of a Bonnier book club. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 05:45:33 UTC ]
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Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
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Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, is coming to the UK in time for Christmas after smashing its US sales targets since launching in late January. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 06:49:17 UTC ]
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Jenny Offil, Richard Osman and Ann Cleeves are among the authors taking part in the first digital Durham Book Festival this October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 10:23:16 UTC ]
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