Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster. Clicking on an ad in the News Feed pulls up a landing page with more information on a product. A second click-through directs people to shop from the retailer's site. Target is testing Canvas, and here is what its ad experience looks like: The focus on full-screen, quick content is part of Facebook's bigger push to become a media and video hub for brands. The new ads are similar to Facebook's Instant Articles, which promises publishers and advertisers speedy text and pictures. Facebook is also testing a new shopping section that pulls different products together under a tab in its app. The e-commerce hub builds on Facebook's Shop feature that rolled out last month to business Pages. Retailers participating in that program will be incorporated in the new shopping tab. Facebook also reports that its carousel ad format—the swipeable unit that stitches photos and videos together—has seen particularly strong results from retailers, lowering the cost per conversion 30 percent to 50 percent. Department store Neiman Marcus claims that carousel ads drove... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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The Booksellers Association (BA) has written to key government ministers and Lords calling for bookshops be classed as essential retailers, allowing them to reopen during lockdown in England. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 11:56:02 UTC ]
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New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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Indies Pitch Publishing and Floodlit Dreams are among the publishers featuring on this year's five-strong William Hill Sports Book of the Year shortlist. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 03:30:12 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, has today revealed the members of its UK board. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 09:56:56 UTC ]
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Yōko Ogawa’s acclaimed surrealist novel—the story of a young woman, struggling to maintain her career as a writer on a island where objects are disappearing, who concocts a plan to hide her endangered editor from the Memory Police—was one of the sleeper hits of 2019, garnering rave reviews, a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 15:15:45 UTC ]
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The inaugural Streatham Arts Festival is to be headlined by a panel event, featuring contributors to 2020 anthology Slay in Your Lane Presents: Loud Black Girls in conversation with Yomi Adegoke and Elizabeth Uviebinené. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 17:13:34 UTC ]
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Libraries Week kicks off today (5th October), featuring behind the scenes looks at authors' bookshelves, a nationwide live reading of The Midnight Library by author Matt Haig (Canongate) and the launch of a Bonnier book club. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 05:45:33 UTC ]
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Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
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Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, is coming to the UK in time for Christmas after smashing its US sales targets since launching in late January. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 06:49:17 UTC ]
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Jenny Offil, Richard Osman and Ann Cleeves are among the authors taking part in the first digital Durham Book Festival this October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 10:23:16 UTC ]
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An excerpt from a debut novel Kirkus calls "hypnotizing and inscrutable." The post ‘Pink Mountain on Locust Island’: Featured Fiction from Jamie Marina Lau appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-09-09 10:00:12 UTC ]
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For the quarter ended August 1, sales in Barnes & Noble Education’s retail segment dropped 42.2% from the comparable period a year ago, falling to $158.8 million. In the period, comparable store sales fell 42.8%, which B&NE said accounted for $106.6 million in lost revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
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Jay Rayner, Douglas Stuart and Kirsty Wark are among the authors confirmed for the last stretch of this year's digital Baillie Gifford Borders Book Festival. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 17:42:59 UTC ]
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A groundbreaking children’s book based on an equally groundbreaking sports hero comes out today: Fauja Singh Keeps Going by Simran Jeet Singh, featuring the story of the first centenarian marathon runner, is also the first children’s book from a major publisher that features a Sikh main... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-25 16:06:55 UTC ]
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What could be better than a book about a library, or featuring a librarian as its main character? Find a book for every library lover. Continue reading at Book Riot
[ Book Riot | 2020-08-24 10:30:00 UTC ]
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Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 04:01:50 UTC ]
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Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 21:25:31 UTC ]
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Ebury's Rider imprint is releasing a Classics range this December, publishing new editions of titles by writers including Deepak Chopra, Victor E Frankl and the Dalai Lama. Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 00:32:06 UTC ]
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A new annual literary magazine, INQUE, is being launched by Port Magazine publisher and Granta editor Dan Crowe and the New York Times Magazine's former art director Matt Willey, with a host of stellar contributors. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 14:03:29 UTC ]
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