A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Italy's annual book-donation program for school libraries is back this year, despite the constraints of the coronavirus pandemic. The post Italy’s ‘Why I Read’ Campaign Flies Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-18 17:11:45 UTC ]
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Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 06:10:11 UTC ]
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The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 21:16:00 UTC ]
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With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend. Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 00:35:10 UTC ]
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#barack obama
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BookTrust Represents and Children's Laureate Cressida Cowell have revealed the pairings for #PassThePen, a social media campaign designed to help promote visibility, champion new voices and generate book sales for emerging authors and illustrators of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 00:41:21 UTC ]
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Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 06:38:02 UTC ]
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#support bookshops
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More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 11:36:23 UTC ]
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#simon schuster
A small press in Barcelona looks to expand its reach and help young readers all over the world. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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#young readers
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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In Connect First, the Wall Street Journal #1 bestselling authorand business psychologist lays out a plan for bringing human connection and emotional understanding to the workplace. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-26 04:00:00 UTC ]
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Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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#pre-order campaign
Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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#retail giant
#shop local
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In his memoir Cuomo recounts how daunting it was — and is — to deal with the day-to-day crises of the pandemic. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 12:00:00 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 01:01:07 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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