CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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Poland’s Book Market Has Big Potential, Many Challenges

IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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PP Call for Stories: Spanish and Arabic Publishing Markets

Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Frostrup returns as host of Bookseller Industry Awards

Mariella Frostrup is returning to host The Bookseller Industry Awards for 2015 for a second consecutive year. The BBC Radio 4 "Open Book" presenter, who was hugely popular with the audience at last year’s event, will be back at the helm of this year's ceremony at the Hilton Hotel on Park Lane,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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10 Children’s Bookseller Challenges—And How Stores Solved Them: Children's Institute 2015

Every day, children’s booksellers have to overcome hurdles to sell more books and increase foot traffic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Bookselling Roundup, Week Ending April 10, 2015

April marks the opening of two stores with a children’s connection: one is a children’s only bookstore, the other showcases indie authors and was launched by a children's book author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Customer Relationship manager for Hachette

Hachette UK has appointed Tim Perhar, formerly of Global Radio, in the newly created role of group customer relationship management (CRM) manager. Perhar was at Global Radio for five years, where he worked with a CRM platform to increase the levels of engagement between listeners and the Global... Continue reading at The Bookseller

[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Booksellers welcome new Discworld title

UK booksellers have welcomed the news that Penguin Random House will release the final novel in Sir Terry Pratchett’s Discworld series this September, saying it will sell “amazingly well”. Danielle Culling, a bookseller at Mr B's Emporium of Reading Delights in Bath, said The Shepherd’s Crown... Continue reading at The Bookseller

[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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PRH appoints corporate responsibility manager

Penguin Random House UK has appointed its first corporate responsibility manager. Siena Parker will take on the newly created role, developing a corporate responsibility strategy in areas including literacy, charity and the environment. Parker, who will report direct to c.e.o. Tom Weldon,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-08 00:00:00 UTC ]
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Ed McCann appointed as managing editor of Ireland's INM group

He replaces Michael Denieffe, who is retiring after 45 years with the companyEd McCann has been appointed as managing editor of the Irish-based newspaper publisher, Independent News and Media (INM). He replaces Michael Denieffe, who is retiring after 45 years with the company.McCann was deputy... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
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New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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Hachette Livre's Nourry discusses Amazon and ebooks

Arnaud Nourry, the chairman and chief executive of Hachette Livre discusses the terms impasse with Amazon and the future for print and 'e' Hachette Livre will move into its new purpose-built offices in Vanves (on the outskirts of Paris) on April 7. Even though the new building is very elegant,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-04 00:00:00 UTC ]
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Digital Evolution in the Spanish Markets: Digital Spotlight 2015

Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Bookselling Roundup, Week Ending April 3, 2015

Despite several store closings, independent bookstores continue to open in greater numbers, like B&F Books in West New York, N.J. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Twin Cities Bookseller Dan Odegard Dies

Dan Odegard, who co-founded St. Paul's Odegard's Books in 1978, died of plasma cancer Tuesday. Odegard's was regarded as a Twin Cities literary icon until it closed in 1992. Odegard also served as director of trade publishing at Hazelden Publishing from 1995-1998. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
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Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer

Saudi Arabia's Obeikan is a leader in education publishing, with nearly 3,000 titles, a print operation, as well as 20 bookstores across the country. The post Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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Italian children’s sector defies market fall

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[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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J.K. Rowling stays positive in her Twitter discussion with a fan

When a fan questioned Rowling's statement that she envisioned 'Harry Potter' character Dumbledore as gay, the author replied that 'gay people just look like ... people.' 'Amazing answer,' the fan replied. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
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Bookselling Roundup, Week Ending March 27, 2015

The potential fragility of new bookstore ventures was driven home when two-year-old Granada Books in Santa Barbara announced that it needs $50,000 to stay open. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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