CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

Other Publishing stories related to: 'CALIBA Booksellers Discuss Marketing and Inventory Management'


UK Publishers Discuss Favorite Books of 2014

The Guardian looks back on 2014 from the perspective of a long list of British publishers, asking, what books made their year? The post UK Publishers Discuss Favorite Books of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long list #british publishers #books made


Bookselling Roundup: Fresh Starts

Bookstores are taking stock and re-evaluating their offerings during the new year, new you season. Some like SF Vanni, the first Italian bookstore in the U.S., are returning as a pop-up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking stock #italian bookstore


Reedsy Debuts Skills Market, Plans Curated Imprint

Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #users access


Print market solid in 2014

The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal.  Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller

[ The Bookseller | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #print books #sharp contrast #consumer market #fifty shades


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts


This Year's 10 Biggest Shifts, Shake-ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek

[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #privacy concerns #emarketer predicts #large part #sales needle #menlo park


More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek

[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #coming year #physical world #early stages


Bestselling books of 2014: did the booksellers get it right?

What effect did Super Thursday have on book sales, and how well did eight leading retailers and pundits fare in predicting the top titles of the year?• Readers turn over a new leaf as celebrity sales stutter• ‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online... Continue reading at The Guardian

[ The Guardian | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top titles #readers turn #black friday #cyber monday #christmas market


10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #video channel


Bookselling Roundup, Week Ending December 19, 2014

Based on the number of indie booksellers that have announced plans to expand in the coming year—five this week—it’s clear that 2014 has been a strong year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #announced plans #strong year


ALM Buys Kennedy Consulting, Branches Out From Legal Market

 ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest acquisition


New Press Eyes U.S. Market From Thailand

In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this |


Germany's Thalia 'off the market'

Less than four weeks after Advent appointed the investment bank Macquarie to find a buyer for its German bookselling operation Thalia, the US investor has reportedly taken the chain off the market because none of the interested parties was prepared to pay the asking price.   According to... Continue reading at The Bookseller

[ The Bookseller | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interested parties


Bookseller Profile: Amy Oelkers of the Red Balloon

Like so many young booksellers, Oelkers never considered bookselling as a viable career choice. But what started out as a temporary job until she could find a permanent position in her chosen field has turned out to be a dream come true. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller profile


Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen children #book summit #mcgraw-hill auditorium #kristen mclean


Till Point Ticklers: The Bookseller's list of must-stock titles

From till point ticklers to luxury titles that will blow the budget and books that will make the perfect gifts, The Bookseller’s Features and Insight team has curated a list of must-stock titles for this Christmas. Ranging from celebrity biographies and high-end picture books, to books in... Continue reading at The Bookseller

[ The Bookseller | 2014-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrity biographies #british talent


The Bookseller's Books of the Year

The main question we asked when compiling the second Books of the Year list, was: what are these sort of lists good for? Until last year, in its previous 155 years The Bookseller eschewed this kind of listing, partially because it was felt that, as the august Organ of the book trade, we were to... Continue reading at The Bookseller

[ The Bookseller | 2014-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year list #book trade


Bookselling Roundup, Week Ending December 12, 2014

As the year draws to a close, new indies continue to open, most recently Classic Lines Bookstore in Pittsburgh, and established stores are thriving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year draws #indies continue


ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #premium publishers #report stated #waste $6


New Republic Editors Resign en Masse Following Management Shake-Up

At least 28 editors at the New Republic resigned today following a management shake-up at the century-old political magazine.The departures by staff editors and contributing editors were reported in a tweet by Ryan Lizza, a contributing editor, who also stepped down.The editors stepped down en... Continue reading at Advertising Age

[ Advertising Age | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political magazine #top editors #contributing editor #bloomberg news